# How to Take a Goal-Oriented Approach to Marketing Data

Use data strategically to achieve marketing goals.

- **Source:** [Convince & Convert](https://www.convinceandconvert.com)
- **Published:** 2025-02-24
- **Topic:** [Marketing](https://brifing.si/c/marketing)
- **Original article:** <https://www.convinceandconvert.com/digital-marketing/how-to-take-a-more-goal-oriented-approach-to-marketing-data/>
- **On Brifing:** https://brifing.si/s/34212d28-40c9-47f9-9d55-e5dd9b9a3d7f

## The Importance of Goal-Oriented Approach

With tight marketing budgets, using data strategically becomes critical. Tessa Barron emphasizes aligning marketing goals with specific actions to drive success.

## Goals Before Tactics

Marketers should focus on goals first, not tactics. Clear objectives, like acquiring a specific number of new accounts in Q1, help develop more effective strategies.

## Reducing Data Noise

Marketers have access to vast amounts of data, but it can become noise. Tessa highlights the importance of identifying signals that drive conversions.

## Webinar Interactions

ON24 offers over 20 interaction methods in webinars. Polls, calls-to-action, and Q&A sessions provide valuable insights into customer behavior.

## Collaboration with Sales Teams

Alignment between marketing and sales teams is crucial for achieving goals. Sales teams offer insights into customer needs and hesitations.

## Strategic Data Capture

Examples from the tech and pharmaceutical industries demonstrate the importance of strategic data capture tied to end goals, boosting conversion rates.

## Sales and Marketing Alignment

The marketing team must provide the sales team with a clear customer profile, making the sales process more effective.

## Data-Driven Strategies

By leveraging existing data and collecting necessary insights, marketers can achieve their goals more effectively.

## Sources covering this story

- https://www.convinceandconvert.com/digital-marketing/how-to-take-a-more-goal-oriented-approach-to-marketing-data/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._