Progressive Becomes Jersey Sponsor for Cleveland's WNBA Team
Sponsorship deal signed for the 2028 inaugural season.
1Historic Sponsorship Deal
Progressive Insurance has become the jersey sponsor for Cleveland's WNBA team, set to debut in 2028. This marks the first time in WNBA history that a sponsor will occupy both the upper left and front number areas of the jersey. The deal underscores the growing support for women's sports.
2Progressive's Cleveland Ties
Progressive is headquartered in Cleveland and has held naming rights for the city's baseball stadium since 2008. CEO Tricia Griffith is also an investor in a women's soccer team launching in 2028. This sponsorship reinforces the company's commitment to local sports initiatives.
3WNBA's Return to Cleveland
The Cleveland Rockers were among the WNBA's founding teams in 1997 but folded in 2003. After securing an expansion team in 2025, the city has received 9,000 season ticket deposits. The new team aims to reignite passion for women's basketball in the region.
4Community Engagement Focus
Team management emphasizes community feedback in their approach. President of business operations Allison Howard highlights the emotional significance of women's sports, sharing stories of fans traveling hours to attend games. This grassroots connection shapes the team's development strategy.
5Brand and Sports Strategy
Progressive CMO Mari Pumarejo notes the alignment between the sponsorship and brand values. While maintaining a smaller Chicago partnership, the company saw Cleveland's WNBA entry as a unique opportunity. This move strengthens Progressive's influence in sports marketing.
6Milestone for Women's Sports
The deal sets a WNBA precedent as the first dual-logo sponsorship. Increased investment in women's sports opens new business models for leagues and sponsors. Cleveland's preparations for the 2028 season may inspire similar initiatives in other cities.
Original article: Fortune — Progressive, Cleveland WNBA Takımının Forma Sponsoru Oldu