DJs Seth Troxler and DJ Tennis Launch Memphis Milano Deli in Ibiza
Seth & Manni’s merges Italian radical design with cross-cultural gastronomy in Marina Botafoch.
1From Nightlife to Hospitality
Electronic music stalwarts Seth Troxler and Manfredi 'DJ Tennis' Romano have opened Seth & Manni’s in Ibiza’s Marina Botafoch. Overlooking Dalt Vila, the venue functions as a neighbourhood deli and cocktail bar. It translates their shared musical sensibilities and long-standing friendship into a permanent culinary destination on the Mediterranean island.
2Founders' Established Culinary Backgrounds
The project builds on extensive prior hospitality experience rather than casual celebrity endorsement. Troxler previously launched the American barbecue brand Smokey Tails, drawing from Detroit food culture. Romano is a formally trained chef who operates the Munchietown culinary platform, combining his Sicilian roots with experimental dining formats.
3Memphis Milano First Restaurant Venture
Founded in Milan in 1981 by Ettore Sottsass, design collective Memphis Milano partnered on the project, marking its first official hospitality collaboration. The collective brings its anti-functionalist philosophy to the space, deploying bold graphic patterns, clashing palettes, and exaggerated geometries that intentionally disrupt conventional modern interior design standards.
4Spatial Architecture and Materials
Interior designer Toby Gauley integrated industrial stainless steel and exposed black ceilings with vibrant teal architectural overhangs. Counters feature swirling ALPI wood veneers originally designed by Sottsass, contrasted against orange ribbed details, cobalt-blue panels, and custom diagonal-striped tabletops to create an immersive, dynamic environment across the floor.
5Iconic Postmodern Collectibles Integrated
The interior serves as a gallery of functional historical design. It incorporates authentic vintage installations alongside Sottsass’s iconic Carlton bookcase. Seating features Michele De Lucchi’s 1983 First chairs and stools, defined by circular electric-blue backrests and minimalist tubular-metal frames that establish a distinctive retro-futurist dining atmosphere.
6Culinary Fusion and Mixology
The food programme bridges American deli traditions with Sicilian street food, executed using local Balearic ingredients. To complement the eclectic kitchen, international bar consultancy Soulshakers developed an elevated cocktail menu, ensuring high beverage quality that matches the operational standards expected in competitive resort hospitality markets.
7Sound Heritage Visual Displays
Nodding directly to the founders' music careers, Gauley incorporated a wall-mounted installation composed of vintage television screens, analogue audio equipment, speakers, and vinyl records. This feature structurally anchors the venue's identity in club culture without turning the dining room into a typical nightlife dancefloor.
8Strategic Pivot Beyond Summer Tourism
Opening a physical venue allows summer resident artists to capture long-term commercial value in Ibiza beyond seasonal club bookings. By prioritizing neighbourhood dining and world-class design, Seth & Manni’s creates a durable hospitality model that functions as an enduring community hub independent of transient nightlife schedules.