# Some adults use AI for financial advice, but trust remains low Gallup poll finds skepticism persists despite growing adoption. - **Source:** [Fast Company](https://www.fastcompany.com) - **Published:** 2026-08-07 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/38181702-b8c3-4d41-b969-f0a90d38e341 ## Growing use of AI in financial advice A new Gallup survey conducted in partnership with Edward Jones reveals that some U.S. adults are turning to AI tools for financial guidance. However, these tools are not yet as trusted as traditional sources like financial advisors or banks. Experts caution that while AI's role in financial advice is expanding, it shouldn't be fully relied upon for critical decisions. ## Trust concerns dominate A significant portion of respondents express doubts about AI's reliability in financial matters, particularly for complex decisions where human advisors remain preferred. While AI tools offer speed and accessibility, concerns about accuracy and transparency continue to hinder widespread trust in these technologies. ## Role of financial institutions Financial services firms like Edward Jones are increasingly integrating AI into advisory processes. However, building user trust remains crucial for adoption. Companies aim to enhance transparency by clearly explaining how AI tools work and how data is utilized to generate recommendations. ## Younger generations more receptive The research indicates younger adults, particularly Gen Z and millennials, show greater openness to AI-based financial advice compared to traditional methods. Data confirms that trust in AI decreases with age, highlighting a generational divide in technology adoption for financial guidance. ## Limitations of AI Financial experts point out AI's constraints in providing truly personalized advice, especially for complex individual circumstances. They emphasize that human advisors offer irreplaceable flexibility and emotional understanding that AI currently cannot match, making AI more suitable for basic financial information and general recommendations. ## Data privacy worries Users express concerns about how AI tools handle and store personal financial data, with privacy and security emerging as major adoption barriers. Financial institutions are responding by developing stricter data protection policies to address these apprehensions and build consumer confidence. ## Future potential AI's role in financial advisory services is expected to grow as technology advances and user trust increases. While more people are predicted to use AI tools, experts note human advisors won't become obsolete, suggesting a hybrid future where both complement each other in the advisory process. ## Balanced approach recommended Experts advocate for combining AI and human financial advisors when making important decisions. While AI provides fast, data-driven insights, human advisors offer personalized, emotionally intelligent guidance. This balanced approach may help users achieve optimal financial outcomes by leveraging the strengths of both methods. ## Sources covering this story - https://www.fastcompany.com/91587156/artificial-intelligence-financial-planning-money — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._