# How a 23-year-old with no experience built a global toy empire Spin Master co-founder Ronnen Harary explains the power of youth in entrepreneurship. - **Source:** [Business Insider](https://www.businessinsider.com) - **Published:** 2026-08-07 - **Topic:** [Entrepreneurship](https://brifing.si/c/entrepreneurship) - **Original article:** - **On Brifing:** https://brifing.si/s/3830c3a7-e504-47fe-ac84-2f1e14146951 ## Humble beginnings Ronnen Harary's first product was a sawdust-filled head covered with a nylon stocking and grass seeds. When watered, it sprouted "hair." From this single item in 1994, Spin Master grew to own global brands like PAW Patrol and Air Hogs, reaching $2.1B in annual revenue today. ## The youth advantage Harary argues your 20s are the prime time for entrepreneurship. In his book "No Experience Necessary," he states: "I couldn't rebuild Spin Master today even with all my capital and experience. Nothing replaces the fearlessness and adaptability of youth." ## Transforming the toy industry Spin Master revolutionized play with innovative products, acquiring iconic brands like Etch A Sketch and Melissa & Doug. Their focus on educational, interactive toys helped capture global market share while setting new industry standards. ## Global expansion strategy Operating in 30+ countries, Spin Master diversified beyond toys into media content like PAW Patrol animations. This multifaceted approach amplified brand value while creating multiple revenue streams across different market segments. ## Industry evolution Over 30 years, the toy industry shifted toward digital and licensed products. Spin Master bridged this gap by merging traditional play with technology, exemplified by STEM-focused toys like Air Hogs and augmented reality features. ## Innovative product development The company's R&D team collaborates with child development experts, launching 50+ new products annually. Collector items like Bakugan stand out by encouraging social interaction through shared play experiences. ## Sustainable growth Strategic acquisitions fueled Spin Master's expansion, including Etch A Sketch (2016) and Melissa & Doug (2021). These moves broadened their age appeal and market diversity while strengthening their position in educational toys. ## Inspiring next-gen entrepreneurs Harary's journey proves inexperience can be an asset. "Timing beats perfect planning," he notes, emphasizing how young founders' risk tolerance drives innovation beyond what established companies can achieve. ## Sources covering this story - https://www.businessinsider.com/spin-master-ronnen-harary-says-success-result-of-youth-2026-8 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._