# M+C Saatchi NA Launches Entertainment Marketing Focus A new specialized practice as brands show growing interest in entertainment content. - **Source:** [Marketing Dive](https://www.marketingdive.com) - **Published:** 2026-07-13 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/38c315ac-9e57-4b62-a817-4cf4bc7a09b5 ## A New Approach to Entertainment Marketing M+C Saatchi North America has launched a specialized entertainment marketing unit to meet brands' growing interest in entertainment content. The unit aims to offer comprehensive strategies in areas like brand integrations and partnerships. ## Leadership by Jen Bacchus The new unit will be led by Jen Bacchus, formerly of WME. Bacchus brings expertise in integrating entertainment opportunities for brands like Visa and Marriott. ## Brands Investing in Entertainment As traditional advertising loses impact, brands are investing more in entertainment content. This trend helps brands build lasting relationships with consumers. ## New Content Formats Brands are exploring new formats like branded microdramas and vertical video series to reach audiences with mobile-first, short-form viewing preferences. ## Integration in Streaming Services Streaming services are exploring deeper sponsorship and brand integration models to boost ad revenue, creating new opportunities for brands. ## The Future of Entertainment Marketing Entertainment marketing has become a critical tool for brands to enhance cultural relevance. M+C Saatchi's move could accelerate transformation in the industry. ## Sources covering this story - https://www.marketingdive.com/news/mc-saatchi-na-launches-entertainment-arm-as-branded-content-booms/825049/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._