# New Blood CEO Rejects Acquisition, Plans Future Studio Closure Dave Oshry prefers shutting down the studio over selling to industry giants. - **Source:** [PC Gamer](https://www.pcgamer.com) - **Published:** 2026-11-04 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/3b172866-06ed-4b92-8a18-c2bd1b2dc912 ## Independence Over Corporate Growth New Blood Interactive, celebrating its twelfth anniversary, maintains a distinct operational philosophy under CEO Dave Oshry. By keeping the team small and working remotely, the studio avoids the pressure of endless sequels or external investor demands. Oshry explicitly rejects the traditional industry path of seeking publisher funding to sustain growth at any cost. ## The Twenty-Year Exit Strategy Oshry has publicly outlined a definitive end for the studio, targeting a twenty-year lifespan before closing operations entirely. Rather than seeking a buyer when the business faces inevitable challenges, he prefers to retire on his own terms. This approach prioritizes personal satisfaction and creative integrity over the longevity of the corporate entity. ## Refusal of External Acquisition The CEO maintains a firm stance against selling the company to larger entities, even if the studio faces financial struggles. He believes that selling would compromise the studio's identity and legacy. Instead of allowing the brand to be absorbed by conglomerates, he would choose to cease operations to ensure a controlled, dignified conclusion. ## Industry Context of Consolidation This commitment arrives during a period of intense industry consolidation, where major publishers frequently acquire smaller studios. Recent examples, such as the closure of long-standing developers after acquisition, highlight the risks Oshry seeks to avoid. He views the current gaming industry as a machine that prioritizes product and labor over creative vision. ## Studio as a Musical Band Oshry conceptualizes New Blood Interactive as a band or an orchestra rather than a traditional corporate firm. Each team member contributes to the collective output, similar to musicians creating albums and touring. This metaphor emphasizes the collaborative nature of their work and the desire to perform at a high level until retirement. ## Avoiding the Creative Decline The goal is to retire the studio before the quality of their games diminishes or the team loses its creative spark. Oshry wants to avoid the scenario where fans perceive the studio as outdated or unable to hit high notes. He prefers ending on a high point rather than fading into irrelevance or mismanagement. ## Legacy and Happy Endings The primary objective is for players to remember New Blood’s titles with the same fondness as classic studios from the nineties. By controlling the exit, Oshry hopes to secure a happy ending that many other developers failed to achieve. He aims to leave behind a curated catalogue rather than a diluted brand. ## Strategic Implications for Indie Devs Oshry’s perspective challenges the standard venture-backed growth model prevalent in the modern gaming sector. By prioritizing autonomy and a planned exit, he provides an alternative narrative for independent developers. This stance serves as a critique of the industry's tendency to prioritize short-term financial gains over the long-term health of creative teams. ## Sources covering this story - https://www.pcgamer.com/games/fps/new-blood-ceo-would-rather-shut-down-the-boomer-shooter-studio-than-sell-out-in-20-years-were-done-im-gonna-say-goodbye-shut-it-down/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._