# Samsung cuts 739 jobs in New Jersey as it relocates US headquarters to Texas The tech giant consolidates its consumer electronics operations closer to its semiconductor hub. - **Source:** [The Next Web](https://brifing.si/source/afe24b20-b275-4c19-b9a6-8bb3c8babae7) - **Published:** 2026-07-20 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/3be88584-a428-4158-949b-4f99d775bf3d ## Major changes at Samsung's New Jersey campus The glass campus in New Jersey, opened just a year ago, served as the hub for Samsung's US consumer electronics operations. Now, 739 employees must either relocate to Texas or face job loss, affecting 62% of the site's workforce. ## Relocation or termination? Samsung frames this move as an 'enterprise-wide reorganization.' While relocation offers were made to most employees, moving from New Jersey to Texas may be impractical for many, effectively resulting in layoffs despite the company's phrasing. ## Texas-focused consolidation strategy The decision is part of Samsung's plan to consolidate US operations in Texas, where it has invested billions in semiconductor manufacturing. Moving the consumer electronics division aims to create operational synergies with its chipmaking business. ## The company's two faces: Semiconductors vs consumer electronics While Samsung's semiconductor division posts record profits, its consumer electronics arm struggles with slowing smartphone sales and rising memory chip costs. The layoffs must be viewed in this context of diverging business performances. ## A tough choice for employees Affected workers must choose between relocating their families across the country or losing their jobs. Samsung hasn't disclosed severance details for those who decline to move, with the decision deadline set for year-end. ## Part of broader tech industry trends Samsung's move follows workforce optimization trends initiated by giants like Meta. Companies are restructuring personnel amid economic uncertainties and operational efficiency drives, particularly visible in contracting markets like consumer electronics. ## Sources covering this story - https://thenextweb.com/news/samsung-739-new-jersey-jobs-texas-move — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._