# Google TV Streamer Gets a Price Hike Google increases the price of its streaming device by $50. - **Source:** [The Verge (theverge.com)](https://www.theverge.com) - **Published:** 2026-08-31 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/3ce0627b-c4e4-49fb-8b51-54fe1656a6b4 ## Price Hike for Google TV Streamer Google has raised the price of its 4K streaming device, the Google TV Streamer, from $99 to $149. This marks a $50 increase in the device's price. The new price is now live on the Google Store and Best Buy, while Amazon still offers the old price. ## Other Companies Also Increased Prices Prior to this hike, Google had also increased the prices of its Pixel 11 series phones. Tech giants like Apple and Amazon have implemented similar price increases in recent months. For example, the price of the Apple TV 4K was raised in June. ## Impact of Component Shortages The price hikes are driven by global component shortages. This situation has increased the prices of various products, from laptops to gaming consoles. Amazon raised the price of its Fire TV Stick 4K Max by over 40% to $84.99. ## Features of Google TV Streamer The Google TV Streamer was launched in 2024 and can also function as a smart home hub. The device offers features like 4K resolution and Google Assistant integration, making it a popular choice among users. ## Consumer Reaction The price increases have elicited mixed reactions from consumers. Some users are turning to alternative products due to rising costs, while others highlight the advantages of Google's ecosystem. ## Competitive Landscape The streaming device market is highly competitive, with major players like Google, Apple, and Amazon vying for dominance. Each company continuously introduces new features and services to attract users to their platforms. ## Future Trends Price increases are expected to continue in the tech industry. Component shortages and rising production costs are forcing companies to raise prices. This could influence consumer purchasing decisions. ## Conclusion and Importance The price hike for the Google TV Streamer reflects broader trends in the tech industry. Consumers may become more deliberate in their purchasing decisions in response to rising costs. This could prompt companies to reevaluate their product strategies. ## Sources covering this story - https://www.theverge.com/tech/987032/google-tv-streamer-price-increase — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._