# Early impressions from iPhone Ultra testers Leaked details about Apple's foldable phone generate excitement - **Source:** [9to5Mac](https://brifing.si/source/59447403-ce5b-427c-8132-8614f549929a) - **Published:** 2026-08-23 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/3eab8ed8-9ccf-427b-9549-84e4a5eede9f ## Imminent launch excitement Apple's foldable iPhone Ultra is expected to debut in the coming weeks. According to Bloomberg's new report, employees who tested the device provided positive feedback. Mark Gurman's Power On newsletter reveals that trial users are impressed with the device's features. Priced above $2000, the Ultra model could set a new standard in the industry, targeting premium segment consumers. ## Hardware specifications The iPhone Ultra will feature main and ultra-wide cameras but won't include a telephoto lens. For biometric authentication, it will use Touch ID instead of Face ID. These choices stem from the technical limitations of foldable designs. Samsung's similar approach with Galaxy Z Fold series shows this form factor is maturing in the industry. ## User experience focus Testers praise the durability of the folding mechanism and display technology. Gurman's sources indicate the Ultra will offer a distinct experience from current iPhone models. Portability and multitasking advantages stand out particularly. Positive feedback for Samsung's Galaxy Z Fold 8 raises expectations for the similarly designed iPhone Ultra. ## Price-performance debate The expected $2000+ price tag positions the iPhone Ultra for a niche market. Experts note consumers in this segment allocate more budget for innovative technology. Apple's strength in the premium market boosts Ultra's chances. However, this price point represents a significant investment for most current iPhone users. ## Competitive analysis Samsung's Galaxy Z Fold series dominates the foldable phone market with over 80% share in 2023. Apple's entry could be a turning point for mainstream adoption. Analysts predict the foldable phone market will exceed $30 billion by 2025. This move may accelerate competition and innovation in the segment. ## Software optimization iPhone Ultra is expected to feature iOS optimizations specifically for foldable displays. Multitasking capabilities and app transition fluidity will be key factors. Apple's hardware-software integration expertise may provide significant advantages. Enhanced versions of iPad's Split View and Slide Over features are anticipated. ## Manufacturing challenges Foldable display technology presents serious production difficulties. Apple's suppliers have been working on display durability for the Ultra. A foldable version of Ceramic Shield technology is in development. The device aims to withstand 200,000 folding cycles, potentially surpassing Samsung's claims. ## Industry impact The iPhone Ultra launch will significantly influence the entire smartphone market. Apple's entry will shape the future of foldable technology. Experts believe success would prompt increased investments from competitors. This launch could mark the beginning of a new era in consumer electronics. ## Sources covering this story - https://9to5mac.com/2026/08/23/heres-what-people-who-have-used-the-iphone-ultra-like-most/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._