# Tarcísio de Freitas Plans Political Reshuffle at Sebrae-SP

Governor eyes strategic board vacancy to accommodate political allies in São Paulo.

- **Source:** [Folha – Poder](https://www1.folha.uol.com.br/poder)
- **Published:** 2026-11-09
- **Topic:** [politics](https://brifing.si/c/politics)
- **Original article:** <https://redir.folha.com.br/redir/online/poder/rss091/*https://www1.folha.uol.com.br/colunas/painel/2026/11/tarcisio-deve-usar-sebrae-sp-em-xadrez-politico-com-provavel-ida-de-chefe-do-orgao-para-a-camara.shtml>
- **On Brifing:** https://brifing.si/s/3eb93b78-6c59-47dd-a32d-5845d1d6fefa

## Leadership Transition Imminent

Marco Vinholi, the current technical director of Sebrae-SP, is expected to exit his position before the second term of Governor Tarcísio de Freitas concludes. This role is highly coveted within the state administration, offering a monthly salary exceeding 60,000 Brazilian reais, making it a significant asset for political maneuvering and strategic appointments.

## Legislative Path for Vinholi

Vinholi, a former member of the PSDB party, ran for federal deputy and secured 81,445 votes, currently serving as the first substitute for the Republicanos party in São Paulo. If Governor Tarcísio appoints a current deputy to his cabinet, Vinholi would automatically assume a seat in the federal Chamber of Deputies.

## Political Legacy of Appointments

Vinholi was originally appointed to the Sebrae-SP role by former governor Rodrigo Garcia at the end of 2022. Garcia, who lost the gubernatorial election to Tarcísio, utilized his influence to place allies in key positions. Now, Tarcísio aims to reclaim this influential board seat to accommodate his own political coalition partners.

## Governance Structure of Sebrae

Although Sebrae-SP operates as a private entity, the state government maintains significant influence over its leadership. The director-superintendent is selected by a thirteen-member council representing major institutions like Fiesp, Fecomércio, Sindibancos, and the São Paulo Commercial Association. The state government holds specific seats on this board through Desenvolve SP and the Secretariat.

## Strategic Use of Influence

While the governor lacks formal legal authority to unilaterally hire or fire personnel within the private structure of Sebrae, the tradition of political articulation remains strong. Tarcísio is expected to leverage his administration's presence on the council to ensure his preferred candidates are installed, effectively using the vacancy for political consolidation.

## Context of State Power

The Sebrae-SP board serves as a nexus between private sector interests and public policy in São Paulo. By controlling these appointments, the governor strengthens ties with influential business associations while simultaneously resolving internal party pressures. This mechanism is a standard practice for managing coalition stability within the complex Brazilian political landscape.

## Impact on Coalition Stability

The potential departure of Vinholi highlights the ongoing transition of power from the previous administration to the current one. By facilitating Vinholi's move to the Chamber of Deputies, Tarcísio not only rewards a political ally but also clears the path to install a loyalist in a high-paying, influential administrative role at Sebrae.

## Future Political Outlook

Observers are monitoring the council's upcoming decisions to see how Tarcísio balances the demands of his diverse political base. The outcome of this reshuffle will indicate the governor's ability to exert control over state-linked entities. This move remains a critical indicator of how the administration manages its legislative and institutional alliances.

## Sources covering this story

- https://redir.folha.com.br/redir/online/poder/rss091/*https://www1.folha.uol.com.br/colunas/painel/2026/11/tarcisio-deve-usar-sebrae-sp-em-xadrez-politico-com-provavel-ida-de-chefe-do-orgao-para-a-camara.shtml — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
