# B&H launches major MacBook Pro discounts up to $400

Price cuts up to $400 on M5 series models now available.

- **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f)
- **Published:** 2026-07-19
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://appleinsider.com/articles/26/07/19/bh-launches-steep-macbook-pro-discounts-at-up-to-400-off?utm_source=rss>
- **On Brifing:** https://brifing.si/s/3ece19bb-03da-4197-ad61-120493fd3d05

## Discount opportunity

B&H has launched discounts up to $400 on 14-inch and 16-inch MacBook Pro models this week. The sale includes M5, M5 Pro and M5 Max processor variants. Custom-configured (CTO) models are also part of the promotion.

## Featured upgrades

Discounted models offer options like extra RAM, additional storage, and nano-texture displays. Some configurations combine all three upgrades. Consumers can choose combinations that best suit their needs.

## Finding the right model

If the desired model isn't available, AppleInsider's MacBook Pro Price Guide allows searching by screen size and processor type. This guide helps compare prices across dozens of different configurations.

## Easy purchasing

Direct access to the sale page is provided, with popular models specially listed. Online shoppers benefit from easy navigation and quick purchase options.

## Opportunity for tech enthusiasts

Apple's MacBook Pro series, designed for professional users, is known for high performance. This discount campaign creates an attractive opportunity for those wanting a premium MacBook.

## Market impact

B&H's aggressive discounts offer rare price advantages on Apple products. Particularly at this time of year, the sale provides significant savings for tech shoppers.

## Sources covering this story

- https://appleinsider.com/articles/26/07/19/bh-launches-steep-macbook-pro-discounts-at-up-to-400-off?utm_source=rss — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
