# Reformation Launches Debut Home Collection With Les Editions de Tapis The fashion brand brings its signature store aesthetic to consumers through custom-made rugs. - **Source:** [Architectural Digest](https://brifing.si/source/d2a803b5-44d1-459b-8d0d-ae4594d3d9a4) - **Published:** 2026-11-09 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/3f16ac31-6189-4c1a-af1f-85da401fff81 ## Retail Aesthetic Meets Home Reformation is expanding its brand footprint by launching its first-ever home collection featuring rugs previously exclusive to its retail showrooms. Chief creative officer Lauren Caris Cohan noted that customers frequently inquired about purchasing the floor coverings seen in stores. The brand finally addressed this demand through a collaboration with Les Editions de Tapis. ## Exclusive Design Partnership Thomas Coccimiglio, founder of Les Editions de Tapis, previously kept his designs strictly for Reformation’s physical locations. The new capsule collection offers nine limited-edition styles, all made to order. Prices for these pieces range between $1,000 and $5,000, positioning them as accessible luxury items compared to Coccimiglio’s standard, higher-priced independent design work. ## Fashion-Driven Design Philosophy Coccimiglio brings over 15 years of fashion textile experience to his rug designs, having worked in London, Paris, and New York. He treats rug creation similarly to garment embroidery, focusing on intricate details. His background at Tory Burch, where he collaborated with artisans in Italy and India, heavily informs his current interior design approach. ## Artistic Inspiration and Themes The collection draws inspiration from diverse sources including Marie Antoinette, swans, and specific color palettes like pink and blue. Coccimiglio revisited years of store sketches to ensure the rugs felt iconic and familiar to loyal customers. The motifs range from playful cats to elegant palm trees, reflecting Reformation’s unique brand DNA. ## Global Manufacturing Standards The rugs are hand-knotted using a blend of wool, silk, and linen. Larger pieces are manufactured in India to utilize softer wool, while smaller, more ornate editions are produced in Nepal using dense Himalayan wool. Coccimiglio emphasizes that these materials are specifically chosen for their longevity and high-quality finish, resembling fine jewelry. ## Bridging Two Distinct Worlds The collection serves as a bridge between French heritage and contemporary Los Angeles culture. Coccimiglio operates from a 17th-century building in Dijon, while the campaign was shot in a 1950s midcentury house in Laurel Canyon. This juxtaposition highlights the versatility of the rugs, which are designed to suit various architectural styles. ## Strategic Brand Expansion Reformation opens over 15 new stores annually, each featuring custom motifs and colorways designed by Coccimiglio. By commercializing these designs, the brand leverages its existing visual identity to enter the home goods market. This move allows the company to monetize its store aesthetic without compromising the exclusivity of its physical retail locations. ## Market Availability and Impact The collection officially launches on Reformation’s website on November 9. By offering made-to-order pieces, the brand manages inventory risks while maintaining a premium feel. This expansion reflects a broader trend of fashion retailers diversifying into lifestyle categories to deepen customer engagement and capitalize on the strong brand loyalty established through apparel. ## Sources covering this story - https://www.architecturaldigest.com/story/reformation-debut-home-collection — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._