B&M's inflatable footstools go viral on social media
The space-saving design and affordable price make it a savior for small homes.
1Became a social media phenomenon
B&M's £12 inflatable footstools went viral on TikTok. The product, especially popular among people with small living spaces, stands out with its practical design. The company has had other viral products before.
2Design advantages
The product's biggest advantage is being inflatable. It can be folded and stored when not in use. With its inner plastic structure and woven fabric cover, it offers both durability and a stylish look. Various pattern options are available.
3Consumer reactions
Posts about the product on social media are receiving great attention. One TikTok video got over 15,000 likes. Users especially express their love for the animal print models. Comments like 'The cutest thing ever!' stand out.
4Competing products
Similar products from brands like Dunelm are available on the market. Priced at £12, B&M's product is more affordable than competitors. Some competing products offer different features like extra storage space.
5Ideal for small homes
Space-saving furniture for small living spaces is becoming increasingly popular. These footstools provide a practical solution for putting your feet up in the evening while being easily stored during the day.
6Retail strategy
B&M's in-store only sales policy affects the product's supply-demand balance. Viral products on social media sell out quickly, requiring consumers to act fast. This situation provides an important marketing advantage for the brand.