# B&M's inflatable footstools go viral on social media The space-saving design and affordable price make it a savior for small homes. - **Source:** [Latest from Ideal Home in News](https://brifing.si/source/02eb50e1-30c6-4c23-9764-bbec266c1242) - **Published:** 2026-07-21 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/3f4b54af-6263-443a-abda-84e8e93208bd ## Became a social media phenomenon B&M's £12 inflatable footstools went viral on TikTok. The product, especially popular among people with small living spaces, stands out with its practical design. The company has had other viral products before. ## Design advantages The product's biggest advantage is being inflatable. It can be folded and stored when not in use. With its inner plastic structure and woven fabric cover, it offers both durability and a stylish look. Various pattern options are available. ## Consumer reactions Posts about the product on social media are receiving great attention. One TikTok video got over 15,000 likes. Users especially express their love for the animal print models. Comments like 'The cutest thing ever!' stand out. ## Competing products Similar products from brands like Dunelm are available on the market. Priced at £12, B&M's product is more affordable than competitors. Some competing products offer different features like extra storage space. ## Ideal for small homes Space-saving furniture for small living spaces is becoming increasingly popular. These footstools provide a practical solution for putting your feet up in the evening while being easily stored during the day. ## Retail strategy B&M's in-store only sales policy affects the product's supply-demand balance. Viral products on social media sell out quickly, requiring consumers to act fast. This situation provides an important marketing advantage for the brand. ## Sources covering this story - https://www.idealhome.co.uk/all-rooms/b-and-m-inflatable-footstool — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._