Midjourney Acquires Astrology App Co-Star
AI giant steps into personalized astrology services with strategic acquisition.
1Midjourney's Strategic Move
Midjourney, known for AI image generation, has acquired personalized astrology app Co-Star. This acquisition marks the company's expansion into new domains using its AI capabilities, signaling a broader product strategy.
2About Co-Star
Co-Star is a free astrology app offering daily horoscopes and compatibility readings. It combines NASA data, human insight, and AI algorithms to deliver personalized astrological advice to its users.
3Acquisition Details
The deal reportedly closed in spring 2023, though financial terms remain undisclosed. Co-Star founder Banu Guler will continue leading the app post-acquisition while taking on new responsibilities at Midjourney.
4Leadership Transition
Guler will assume the role of Midjourney's Chief Design Officer, highlighting the company's focus on user experience. Her team will contribute to developing Midjourney's first mobile applications.
5Product Roadmap
Currently operating through web and Discord interfaces, Midjourney plans to expand into mobile apps. The acquisition serves as a stepping stone, with an image-generation-focused app reportedly in development.
6Industry Implications
This move could create new opportunities at the intersection of AI and personalized content. Midjourney's investment in astrology suggests potential for AI applications in niche markets, potentially diversifying the AI landscape.
Original article: The Verge — Midjourney, Astroloji Uygulaması Co-Star'ı Satın Aldı