# Apple's 'Back to School' Deal for US Students Likely Launching This Week

Apple is set to launch its annual student promotion with special discounts and gifts this week.

- **Source:** [9to5Mac](https://brifing.si/source/59447403-ce5b-427c-8132-8614f549929a)
- **Published:** 2026-07-12
- **Topic:** [Marketing](https://brifing.si/c/marketing)
- **Original article:** <https://9to5mac.com/2026/07/12/gurman-apples-back-to-school-deal-for-u-s-students-likely-launching-later-this-week/>
- **On Brifing:** https://brifing.si/s/3ff73f36-12ef-43ff-8aaa-d78ddbfc316a

## Apple's Traditional Campaign

Apple runs a 'Back to School' promotion for students every summer. This year, students purchasing Macs or iPads are expected to receive free accessories or Apple gift cards. The campaign is planned to start this week.

## Reason for the Delay

While the campaign normally starts earlier, price increases due to memory chip shortages delayed the process. The company had to reevaluate its campaign strategy in light of higher product prices.

## Store Preparations

According to Mark Gurman, Apple stores will begin setting up campaign materials mid-week. Special education tables will be created in stores to showcase Macs and iPads.

## Student Verification System

Apple recently added UNiDAYs student verification to its US education store. Now only verified students can benefit from these promotions, narrowing the target audience.

## Impact of Price Increases

Significant price hikes on Apple products are challenging students' purchasing power. The company is expected to make this year's gifts more attractive to compensate for higher prices.

## Expectations and Predictions

While campaign details aren't yet clear, Apple will need aggressive offers to maintain its share of the student market. The campaign's effectiveness amid high prices is eagerly anticipated.

## Sources covering this story

- https://9to5mac.com/2026/07/12/gurman-apples-back-to-school-deal-for-u-s-students-likely-launching-later-this-week/ — 

---

_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._