# Leatherman's Experimental Ratcheting Bit Driver

Experimental tools produced in small batches hit the market.

- **Source:** [Core77](https://brifing.si/source/f6ad2371-dd12-4b4f-8976-2d2533729d9b)
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.core77.com/posts/144841/Leathermans-Experimental-Ratcheting-Bit-Driver>
- **On Brifing:** https://brifing.si/s/406071d0-0d5e-4985-b75d-0bf59a4b792b

## Leatherman's Experimental Product Line

Leatherman's Garage series is where the company produces and tests experimental tools in small batches. This line is known for its limited-edition products that sell out quickly.

## Garage Batch #009

Garage Batch #009 is a ratcheting bit driver that is completely different from Leatherman's current product lineup. This product features a foldable design and hidden features in the handle.

## Product Features

The product includes a green plastic ballpoint pen and a blue plastic eyeglass screwdriver. Additionally, it comes with Torx and Phillips bits, as well as a T-shank compatible metal file and a small saw.

## Ratchet Mechanism

The ratchet mechanism works in three directions: forward, reverse, and locked. This feature provides flexibility to meet different user needs.

## Consumer Reactions

The $75 product sold out instantly upon release. However, there are three negative reviews, none of which come from actual users of the product.

## Marketing Strategy

Leatherman's strategy of producing this product in limited quantities caters to the fast-consumption culture. This approach could position the brand similarly to Supreme.

## Sources covering this story

- https://www.core77.com/posts/144841/Leathermans-Experimental-Ratcheting-Bit-Driver — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
