12-person PR firm represents De Niro and billion-dollar clients by choice
The boutique agency proves quality trumps quantity in public relations strategy.
1Quality over quantity
RMG serves A-list celebrities and billion-dollar corporations with just a 12-person team. Founder Zach Rosenfield credits their success to prioritizing quality service over expansion. While revenue grew fivefold in five years, the team size remained intentionally small.
2The power of 'no'
RMG's counterintuitive strategy begins with saying no to most prospective clients. Rosenfield explains this approach helps identify red flags early. By anticipating potential mismatches, the firm builds exclusively successful, long-term partnerships.
3Growth through referrals
95% of RMG's business comes through word-of-mouth recommendations. This organic growth allows the team to focus energy exclusively on projects that align perfectly with their expertise, eliminating the need for aggressive client acquisition.
4Live events boom
Event production became RMG's fastest-growing division, with 36 events in 2025 alone. From Formula 1 activations to Times Square product launches, the team sees live experiences as AI-proof opportunities in an increasingly digital world.
5AI integration
Despite its small size, RMG aggressively adopts AI tools. Rosenfield compares resisting AI to 'the Titanic ignoring the iceberg.' The firm uses AI for event visualizations and competitive analysis, staying ahead of industry disruptions.
6Lessons for the industry
RMG's story challenges conventional wisdom about agency growth. Their success proves that strategic selectivity, client satisfaction focus, and tech adoption can outperform traditional expansion models in the PR landscape.