# Meta Removes AI Feature on Instagram Following Backlash Muse Image tool withdrawn after privacy and copyright concerns. - **Source:** [NYTimes Technology](https://www.nytimes.com/section/technology) - **Published:** 2026-07-11 - **Topic:** [Data & AI](https://brifing.si/c/data-ai) - **Original article:** - **On Brifing:** https://brifing.si/s/43668cbf-6684-40da-8dfb-16c4be54eb64 ## What Was Muse Image? Meta's Muse Image was an AI tool for Instagram that allowed users to generate visuals based on text inputs. However, the feature quickly faced significant backlash from various stakeholders. ## Source of Criticism Hollywood agencies and users raised concerns about potential copyright violations and misuse of personal data through Muse Image. These concerns rapidly gained traction on social media platforms. ## Privacy Concerns The tool faced criticism for potentially using uploaded images as training data. Many users expressed discomfort about unauthorized use of their personal photos in AI systems. ## Copyright Issues Creative industry representatives argued that AI-generated images could mimic original artworks, potentially infringing on artists' rights. This situation poses significant legal risks for platforms. ## Meta's Response Following intense criticism, the company temporarily removed the Muse Image feature. They announced plans to reconsider the tool's design based on user feedback and ethical considerations. ## AI and Ethics This incident highlights how tech giants must approach AI tools with greater consideration for privacy and copyright. Ethical standards are becoming crucial for maintaining user trust in new technologies. ## Sources covering this story - https://www.nytimes.com/2026/07/10/technology/meta-muse-images-instagram-removal.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._