# Fashion retailer Miinto admits data breach, warns customers of phishing risks Danish e-commerce giant notifies customers about security incident - **Source:** [www.theregister.com - Articles (theregister.co.uk)](https://brifing.si/source/e6d4ec13-4d0e-407a-b96d-39609d76c3b1) - **Published:** 2026-07-10 - **Topic:** [Software & Engineering](https://brifing.si/c/engineering) - **Original article:** - **On Brifing:** https://brifing.si/s/44f550db-e675-4f26-a41d-ccbf691a732c ## Security breach detected Danish fashion e-commerce platform Miinto announced unauthorized access to its order management system. The company revealed that customer personal data may have been compromised. Miinto reported the incident to relevant data protection authorities and law enforcement agencies. ## What data was exposed? The leaked data includes customer names, email addresses, physical addresses, and phone numbers. While general payment method information was accessed, sensitive details like credit card numbers were reportedly not exposed. The company avoided sharing specific technical details about the breach. ## Phishing attack warning Miinto warned customers about potential phishing attacks using the stolen data. Attackers may impersonate the company to send convincing emails and messages. Users were advised to remain vigilant against suspicious communications and verify any requests for personal information. ## Enhanced security measures Following the breach, the company terminated unauthorized access and strengthened security protocols. Miinto increased access controls for its order management system and invested in additional security measures. Ongoing efforts aim to prevent similar incidents in the future. ## Company response and apology Miinto apologized for any concern or inconvenience caused to customers, emphasizing data protection as a top priority. While promising transparency, the company didn't disclose the full scale of the breach or technical specifics. The incident highlights challenges in balancing disclosure with security concerns. ## Industry-wide implications This incident underscores the critical importance of data security for multinational e-commerce operators. Protecting customer information is vital for legal compliance and brand reputation. Early detection of breaches and transparent communication remain key elements of effective crisis management in the digital age. ## Sources covering this story - https://www.theregister.com/security/2026/07/10/miinto-fesses-up-to-breach-says-customers-open-to-phishing/5269891 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._