Lorde criticizes Ray-Ban Meta AI glasses as 'not sexy'
The famous singer voices concerns about tech brands' products during live performance.
1Unexpected on-stage criticism
During her performance at Madrid's Real Cool Festival, Lorde paused to criticize AI glasses produced by tech giants. While not naming specific brands, her comments appeared targeted at Ray-Ban's Meta-collaboration smart glasses, which sponsored the event.
2Reality check
After thanking the audience for participating in 'something real,' Lorde noted the growing difficulty in distinguishing real from fake. In this context, she harshly criticized AI glasses, calling them 'not sexy' and advising against their purchase.
3Tech-commerce intersection
Lorde's outburst highlights tensions surrounding tech products' integration into entertainment. The festival saw both an artist criticizing AI glasses and Blackpink's Jennie, the official ambassador for these products, performing consecutively.
4Meta's future plans
These criticisms come as Meta reportedly plans to launch new 'super sensing' smart glasses with continuous recording capabilities. Despite consumer concerns, the company continues investing in this controversial technology.
5Brand ambassador contrast
An ironic coincidence occurred when Blackpink's Jennie, the official ambassador for Ray-Ban Meta AI glasses, performed immediately after Lorde. This situation demonstrates tech brands' influence in entertainment and differing artist perspectives.
6Impact on consumer perception
Criticism from influential figures like Lorde can significantly affect consumer perceptions of tech products. When role models for younger generations make such statements, brands may need to reconsider their product strategies and public messaging.
Original article: The Verge — Lorde, Ray-Ban Meta AI gözlüklerini 'seksi değil' diye eleştirdi