# Jio-BP and Nayara Energy Impose Diesel Purchase Limits Amid Surging Crude Prices Private fuel retailers restrict diesel sales as crude oil costs rise sharply. - **Source:** [mint - industry](https://www.livemint.com/rss/industry) - **Published:** 2026-09-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/4512a2ff-fb44-40a2-bf82-d8d0c81d281e ## Private Retailers Impose Limits Amid surging crude oil prices due to the West Asia conflict, private fuel retailers like Jio-BP and Nayara Energy have imposed diesel purchase limits at select outlets. Jio-BP restricts sales to 50 litres per customer, while Nayara Energy limits range from 70 to 200 litres per transaction. These measures aim to mitigate financial pressures caused by rising procurement costs. ## State-Owned Companies Unaffected State-owned oil marketing companies, including Indian Oil Corporation, Bharat Petroleum Corporation, and Hindustan Petroleum Corporation, continue to sell diesel without restrictions. Together, these companies operate around 90% of India’s fuel stations, ensuring broader supply stability despite private sector limitations. ## Impact on Commercial Vehicles The restrictions could significantly affect long-distance commercial vehicles, which require larger diesel quantities. Remote areas with fewer fuel stations may face more pronounced challenges, as operators struggle to meet their fuel needs under the new purchase limits. ## Crude Procurement Costs Soar India’s crude oil basket surged to $117.4 per barrel on September 21, compared to an average of $66 per barrel in 2025-26. This sharp increase has squeezed margins for oil marketing companies, as domestic fuel prices have not risen in line with international crude prices. ## Losses for Oil Marketing Companies ICRA estimates that oil marketing companies are incurring losses of ₹9 per litre on diesel and ₹8 per litre on petrol. These losses stem from the widening gap between rising crude costs and stagnant domestic fuel prices, exacerbating financial pressures on the industry. ## Supply Disruptions Add Pressure Saudi Aramco halted crude supplies to Indian refiners following attacks on its East-West pipeline, forcing refiners to seek alternative sources at potentially higher costs. This disruption adds to the cost pressures already faced by the industry, further complicating fuel supply chains. ## Limited Immediate Impact The immediate impact of the restrictions remains limited, as state-owned companies dominate India’s fuel retail market. However, prolonged high crude prices and continued margin pressures could lead to broader challenges for fuel availability and pricing. ## Focus on Fuel Pricing The restrictions highlight the growing focus on fuel pricing and availability, particularly for commercial transport operators and consumers in areas with fewer retail outlets. Industry stakeholders are closely monitoring the situation as crude prices remain volatile. ## Sources covering this story - https://www.livemint.com/industry/energy/jiobp-nayara-impose-diesel-purchase-limits-at-select-pumps-as-crude-prices-surge-11790245233024.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._