20th Television Comms SVP Shari Rosenblum to Exit Studio After 26 Years
Longtime publicity executive Shari Rosenblum departs 20th Television following a voluntary early retirement program.
1Longtime Executive Departure
Shari Rosenblum is stepping down from her role as SVP and head of publicity for 20th Television and 20th Television Animation. Her departure concludes a nearly three-decade tenure at the studio, which began during the 20th Century Fox Television era. She is leaving as part of a voluntary early retirement offer.
2Career Legacy at Studio
Rosenblum joined the studio under the leadership of Dana Walden and Gary Newman, eventually transitioning through the Disney merger. She held her most recent role since 2022, overseeing publicity for Disney Television Studios. Her career spans significant changes in the media landscape, moving from traditional broadcast models to modern streaming platforms.
3Extensive Campaign Portfolio
Throughout her career, Rosenblum managed PR campaigns for diverse genres across streaming, cable, and broadcast television. She worked on high-profile projects including Modern Family, Homeland, and New Girl. Her portfolio also includes animated staples like The Simpsons and Family Guy, alongside recent hits like Percy Jackson and The Olympians.
4Industry Mentorship Impact
Beyond her direct publicity work, Rosenblum is recognized for mentoring numerous industry professionals who now hold roles at companies like CBS, Sony TV, and FGS Global. Her influence extends to the broader public relations community, where she has been a trusted advocate for creative partners and internal studio teams alike.
5Early Career Background
Before her long tenure at 20th Television, Rosenblum established her foundation in literary PR, representing various authors and books. She also managed consumer product licensing programs for major franchises such as Ice Age and Planet of the Apes. This early experience provided a versatile base for her later television publicity work.
6Professional Recognition
Rosenblum’s contributions to the industry have been marked by significant accolades, including the Maxwell Weinberg Showmanship Award for Television for her work on Homeland. She served as a board member for P.S. Arts since 2019 and was a member of the Local 600 International Cinematographers Publicists Guild for seventeen years.
7Leadership Perspective
Disney Entertainment Television publicity EVP Candice Ashton praised Rosenblum as a consummate professional who shaped the studio's reputation. In her farewell statement, Rosenblum expressed gratitude to her mentors and colleagues, emphasizing her deep appreciation for the television business, the creative teams she supported, and the journalists who covered her campaigns.
8Context of Restructuring
The departure occurs within the framework of voluntary early retirement packages offered to longtime employees earlier this year. This move reflects ongoing organizational shifts within major media conglomerates as they streamline operations. Rosenblum’s exit marks the end of a significant era for the studio's public relations and creative communications department.