# Google Pixel 11 Launch: New Devices and AI Features Pixel 11 series and Pixel Watch 5 unveiled today. - **Source:** [Engadget](https://www.engadget.com) - **Published:** 2026-08-12 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/45e88cfc-efd1-4a13-9b2f-27e6698d0c4d ## Pixel 11 Series and Pixel Watch 5 Google is set to unveil the Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold, and Pixel Watch 5 today. The company has been dropping hints about these devices in recent days. The event will take place in New York on August 12 at 6 PM ET. Hosted by Trevor Noah, the event will feature appearances by Alex Cooper, Steph Curry, and other celebrities. ## Event Details Google's launch event starts today at 6 PM ET. The live blog will begin at 9 AM ET and run until the event concludes. Participants can submit questions via the comments section. Alongside new devices, Google plans to showcase AI features designed to enhance user experience across its product lineup. ## Expected Features The Pixel 11 series is expected to feature advanced camera systems and AI-powered functionalities. The Pixel Watch 5 may offer improved battery life and new health tracking capabilities. This launch aims to strengthen Google's position in the competitive smartphone and wearable technology markets. ## Participants and Collaborations The event will feature appearances by NBA star Steph Curry, podcast host Alex Cooper, and musician PinkPantheress. These collaborations are part of Google's strategy to reach broader audiences. The company values partnerships with high-profile personalities to boost product visibility and appeal. ## Market Position Google's Pixel series competes with Apple and Samsung in the smartphone market. The Pixel Watch rivals the Apple Watch and Samsung Galaxy Watch. Google aims to differentiate itself through deep AI integration. Pixel devices remain central to Google's hardware strategy and ecosystem. ## User Expectations Users anticipate longer battery life and better performance from the Pixel 11 series. The Pixel Watch 5 is expected to be lighter and more user-friendly. Google's AI features should simplify daily tasks, a key consumer demand. Price-to-performance ratio remains a critical factor for potential buyers. ## Technology Trends This launch highlights the growing importance of AI integration in smart devices. Google focuses on personalized user experiences through AI capabilities. The event will intensify competition in the tech industry for the latter half of 2024. Google's strategy emphasizes seamless hardware-software integration. ## Conclusion and Outlook Today's launch will make waves in the tech world. The new Pixel devices will energize the smartphone and wearable markets. AI features could give Google a competitive edge. Consumers and industry analysts eagerly await the full details of Google's latest innovations. ## Sources covering this story - https://www.engadget.com/2235161/google-pixel-11-launch-2026-live-blog-updates/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._