# Elite NYC Marathon Runners Diversify Their Choice of GPS Watches Professional athletes are increasingly wearing diverse watch brands beyond the traditional market leader. - **Source:** [Lifehacker](https://lifehacker.com) - **Published:** 2026-11-10 - **Topic:** [technology](https://brifing.si/c/technology) - **Original article:** - **On Brifing:** https://brifing.si/s/468331ff-2de6-4be8-8fd9-45e5d826baee ## Shift in Elite Preferences The New York City Marathon podium featured a surprising variety of wearable technology beyond the traditional industry standard. While Garmin has historically dominated the elite running scene, this year's top finishers showcased devices from Coros, Amazfit, and Suunto. This trend highlights a significant shift in how professional runners select their gear. ## Specific Athlete Gear Choices Men's winner Andreas Almgren and third-place finisher Hellen Obiri both wore the Coros Pace 4. Meanwhile, runner-up Yemaneberhan Crippa utilized the Amazfit Cheetah 2 Pro, and nonbinary winner Ryan Montgomery opted for the Suunto Race 3S. Jessica McClain represented Garmin by wearing the Forerunner 570, demonstrating the continued presence of premium models. ## The Role of Sponsorships Sponsorship agreements play a critical role in determining which devices elite athletes wear during major races. These brands invest heavily in top-tier runners to validate their products' performance capabilities. By securing podium spots, companies like Coros and Amazfit demonstrate that their hardware is reliable enough for the world's fastest marathoners. ## Garmin's Market Position Garmin remains a dominant force due to its extensive software ecosystem and long-standing reputation for reliability. However, the company has increasingly focused on high-end, feature-packed devices with price points exceeding 500 dollars. This strategic shift has created an opening for competitors to offer high-performance alternatives at more accessible price points for runners. ## Challenging the Premium Narrative The success of diverse brands proves that elite performance does not strictly require the most expensive hardware available. Competitors are successfully challenging the notion that Garmin is the only serious option for competitive athletes. The gap in performance and feature sets between market leaders and emerging brands has narrowed significantly in recent years. ## Essential Watch Performance Metrics For most runners, advanced features like music storage or smart notifications are secondary to core functionality. A high-quality running watch must prioritize reliable pace and distance tracking, accurate heart rate sensors, and readable displays. Dependable buttons and long battery life remain the most critical factors for ensuring success during long-distance racing events. ## Market Competition and Value The current market is more competitive than the era where purchasing a Garmin was the default choice for all runners. Brands like Coros and Amazfit are proving that solid, competitive watches can be manufactured at lower costs. This evolution provides recreational runners with more viable options that mirror the gear used by professionals. ## Broader Implications for Runners If the world's fastest humans trust these diverse watch brands for their most important races, recreational runners can likely rely on them for daily training. The NYC Marathon results suggest that the market is maturing, offering high-quality alternatives that prioritize essential performance over unnecessary features, ultimately benefiting the broader consumer base. ## Sources covering this story - https://lifehacker.com/health/theres-a-good-reason-the-nyc-marathon-winners-wore-these-watches?utm_medium=RSS — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._