# McDonald's Tests New Value Menus Across 1,900 US Locations The fast-food giant targets a national 2027 rollout to combat declining domestic sales. - **Source:** [Latest news RSS](https://feeds.ibtimes.co.uk/feeds/bhsz8.rss) - **Published:** 2026-11-07 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/48e1defc-6f42-40ef-82e5-09a4e3537c04 ## Strategic Value Menu Testing McDonald's has launched an eight-week trial of two new value menu formats across approximately 1,900 US restaurants. Initiated in late October, the program spans breakfast, lunch, and dinner services. The company aims to evaluate customer preferences and operational efficiency before finalizing a national rollout strategy scheduled for early 2027. ## Two Distinct Pricing Models The trial explores two primary approaches to affordability: a mix-and-match system for individual items and fixed-price bundles for complete meals. These formats build upon previous promotional efforts to simplify consumer choices. Management is currently monitoring whether these specific configurations successfully drive increased restaurant visits and improve overall sales performance metrics. ## Franchisee Engagement and Scale Beyond the official 1,900-store test, franchisees representing an additional 4,000 locations have independently implemented similar entry-level bundles. Combined, these initiatives encompass over 40% of the entire US restaurant system. This widespread adoption highlights the urgency felt by operators to address shifting consumer spending habits and restore brand affordability. ## Domestic Sales Performance Challenges The urgency for this experiment stems from a 0.2% decline in US comparable sales reported on November 4. While global comparable sales rose by 1.5%, the domestic market remains under significant pressure. CEO Chris Kempczinski acknowledged that the chain must improve its lowest-priced offerings to better serve budget-conscious customers. ## Historical Context of Promotions In September 2025, McDonald's reintroduced Extra Value Meals, such as the $5 Sausage McMuffin with Egg and the $8 Big Mac meal. These earlier promotions provided 15% savings compared to individual component pricing. The current trial is a separate, distinct initiative aimed at refining the company's long-term value proposition. ## Operational and Financial Assessment Management is evaluating these trials not just for customer appeal, but also for impact on franchise profitability. The company has not yet disclosed specific product lists, final price points, or participating locations. Future decisions will rely heavily on data gathered during this eight-week experiment regarding consumer behavior and operational feasibility. ## Recovery Trends and Digital Focus Despite weaker results in July and August, the company observed an improvement in US performance during September. McDonald's continues to leverage digital promotions alongside these new menu experiments. The goal is to enhance perceptions of food quality and value, ensuring that entry-level choices effectively encourage repeat visits from customers. ## Future Outlook and Implementation The path to a 2027 national launch remains dependent on the outcomes of these ongoing regional tests. While the company is committed to rebuilding its reputation for value, it has not confirmed which experimental offers will survive the transition. Stakeholders are watching for further updates on pricing and menu structures. ## Sources covering this story - https://www.ibtimes.co.uk/mcdonalds-tests-new-value-menus-us-restaurants-1830800 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._