# Erling Haaland Purchases Villa in Manchester City Yas Residences, Abu Dhabi The striker joins a branded residential project featuring extensive sports and community amenities. - **Source:** [mint - industry](https://www.livemint.com/rss/industry) - **Published:** 2026-10-19 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/4bc9b8a5-d429-4797-bcf7-d2e76ae9373c ## Strategic Branded Real Estate Erling Haaland has officially secured a villa within the Manchester City Yas Residences, a project developed by Ohana Development. This development marks the first residential complex globally to carry the Premier League club's name. The initiative integrates professional sports branding directly into the luxury residential market within the Abu Dhabi region. ## Project Scale and Scope The massive development spans 1.67 million square metres and is designed to house over 2,000 individual residences. Located along the Yas Canal, the complex is adjacent to Yas Island, a 25 square-kilometre entertainment hub. Phased delivery of these homes is scheduled to commence in 2029, following significant interest in initial phases. ## Launch and Ambassador Involvement The project's second phase was unveiled at the Etihad Arena, featuring former Manchester City manager Pep Guardiola as the official brand ambassador. Sales for the new units are set to begin on 19 October 2026. The first phase of this ambitious project successfully sold out within 72 hours during early 2024. ## Pricing and Property Diversity While the specific price for Haaland's property remains undisclosed, the project offers diverse housing options ranging from 1,938 to 4,887 square feet. Two-bedroom townhouses start at an average of AED 3.75 million. Conversely, larger five-bedroom villas in the community are estimated to cost approximately AED 10.7 million, or 2.9 million dollars. ## Integrated Sports Infrastructure The community masterplan prioritizes physical activity by featuring a Manchester City Sports Clubhouse and multiple football pitches. Residents gain access to specialized facilities including a skate park, parkour area, and climbing walls. These amenities are linked by a network of nine neighbourhood parks, shaded walkways, and dedicated green corridors for pedestrians. ## Family and Lifestyle Amenities Beyond sports, the development includes extensive social infrastructure such as barbecue stations, children’s play areas, and a food hub. A central lawn serves as a primary space for informal relaxation, complemented by an outdoor screen with stepped seating. These features aim to foster community interaction and provide comprehensive family-oriented living environments. ## Family Investment Patterns The investment extends beyond the star striker, as his father, Alfie Haaland, has also purchased a home within the same community. This dual acquisition highlights the appeal of the branded development to the Haaland family. Their involvement underscores the project's positioning as a high-profile destination for professional athletes and football enthusiasts. ## Market Impact and Outlook The rapid sell-out of the first phase indicates strong market demand for sports-branded residential assets in Abu Dhabi. By combining professional training facilities with luxury living, the project sets a new benchmark for lifestyle-integrated real estate. Future phases will likely continue to attract high-net-worth individuals seeking proximity to world-class recreational infrastructure. ## Sources covering this story - https://www.livemint.com/industry/infrastructure/erling-haalands-new-abu-dhabi-villa-location-price-and-special-features-of-manchester-city-yas-residences-11792410890674.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._