# How Bluesky Adds Its Logo to Screenshots How does the logo appear when taking a screenshot on iOS? - **Source:** [Hacker News](https://news.ycombinator.com) - **Published:** 2026-08-17 - **Topic:** [Product Management](https://brifing.si/c/product) - **Original article:** - **On Brifing:** https://brifing.si/s/4d3b6865-5e5d-434c-a4f2-1f78e3c2f613 ## Bluesky's Logo Method Bluesky automatically adds its logo to screenshots, which is otherwise hidden in the app interface. This feature is concealed in the area where the 'Follow' button is located. When a screenshot is taken, the logo becomes visible. This subtle branding technique enhances visibility without disrupting the user experience. ## Technical Details Bluesky achieves this feature using iOS's UITextField property. By enabling 'isSecureTextEntry', the content is hidden. When a screenshot is taken, iOS blanks the UITextField, revealing the logo. This technique leverages iOS's privacy-focused APIs. ## Similar Methods in Other Apps Apps like Telegram and Signal use similar techniques. In 'secret' chats, certain content is hidden when a screenshot is taken. These methods are not yet blocked by Apple and are widely used. ## User Reactions Bluesky's feature has sparked debates, with some users viewing it as an abuse of APIs. Discussion forums have seen criticism, while others find it beneficial for brand visibility. ## Developer Perspective This feature is part of Bluesky's open-source code in the 'GrowthHack.tsx' file, added by developer mozzius in January 2026. It integrates with the 'expo-privacy-sensitive' package, utilizing iOS's privacy features to display the logo. ## Cross-Platform Differences While this technique works on iOS, it doesn't have the same effect on other platforms like Android. Content is displayed as-is, highlighting Bluesky's iOS-specific optimization. ## Future Implications Bluesky's method could serve as an example for other apps. Companies looking to enhance brand visibility might adopt similar techniques. However, Apple may impose restrictions on such API usage in the future. ## Conclusion and Significance Bluesky's screenshot logo feature is both a technical achievement and a strategic branding move. It boosts brand awareness without disrupting user experience and could inspire other apps. ## Sources covering this story - https://timmarinin.net/2026/bluesky-screenshots/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._