Quebec's LABE Celebrates 25 Years of Independent Cultural Conglomeration
The independent label evolves into a multifaceted cultural hub supporting Quebec's artistic ecosystem.
1A Quarter Century Milestone
Let Artists Be, known as LABE, marks its 25th year of operation in Quebec. Founded by Louis-Armand Bombardier, the organization has evolved from a simple record label into a complex cultural conglomerate. Today, it manages a diverse portfolio of independent entities, including recording studios, creative residencies, and major performance venues.
2Diverse Musical Portfolio
LABE defies traditional genre constraints, representing artists ranging from pop singers to satirical rock bands. The label has collaborated with notable names like Salesbarbes, Violett Pi, and Marc Hervieux. This lack of a rigid aesthetic line reflects the founder's belief in the inherent diversity of the contemporary Quebec music scene.
3Strategic Venue Integration
The organization significantly expanded its footprint by acquiring major Montreal venues like Club Soda in 2023 and Le Ministère. These spaces serve as more than just performance halls; they function as vertical cultural hubs. They house various industry players, including tour promoters and media cooperatives like the Culture Cible collective.
4Beyond Traditional Labels
LABE operates a multi-layered business model that includes the B-12 studio in the Eastern Townships and the Atelier REDA non-profit. Their international reach is bolstered by Horizon Musiques, a label and booking agency based in France. These tools provide essential infrastructure for both their roster and the wider artistic community.
5The 'Cultural Caregiver' Philosophy
Louis-Armand Bombardier describes their role as 'cultural caregivers' rather than traditional patrons. Danika Fleury emphasizes that their artist selection is driven by personal passion and a familial approach. They reject the term 'patron' as pejorative, preferring to focus on the tangible support they provide to creators within the local ecosystem.
6Philanthropy and Business Disconnect
The directors address the ongoing debate regarding the lack of corporate investment in Quebec's culture. Bombardier notes that many business leaders feel disconnected from the arts, often prioritizing social causes like healthcare or homelessness. Despite this, LABE continues to invest, viewing cultural creation as vital for shaping Quebec's long-term identity.
7Resisting Corporate Consolidation
The acquisition of Club Soda was specifically intended to keep the institution independent from large multinational corporations like Evenko. By maintaining ownership, LABE ensures that these venues remain accessible to independent artists. They position themselves as a vital access ramp for the local industry rather than just a defensive market barrier.
8Legacy Over Commercial Success
While LABE has achieved radio success, the founders prioritize the lasting emotional impact of music over fleeting chart positions. Their goal is to provide artists with the resources necessary to create enduring works. By fostering these stories, they aim to contribute meaningfully to the cultural fabric of Quebec for future generations.