Wisconsin Startup Hoffman Converts Tesla EVs Into Modular Vehicles
The new Hoffman Badger utilizes Tesla hardware to create customizable, multi-purpose electric vehicles.
1Modular EV Conversion Concept
Wisconsin-based startup Hoffman unveiled the Badger at the SEMA show in Las Vegas. The vehicle is designed to transform salvaged or used Tesla Model 3 and Model Y components into various configurations, including an 11-seat minibus. This approach repurposes existing electric vehicle technology to create entirely new, highly versatile automotive body styles.
2Hardware Integration Strategy
The Badger utilizes the complete drivetrain, software, and interior components from donor Tesla vehicles. This includes the motors, dashboard, steering wheel, and door handles. By retaining Tesla’s proprietary hardware, the vehicle remains compatible with Supercharger networks and supports the Full-Self Driving (Supervised) driver assistance system, ensuring a familiar user experience for drivers.
3Chassis and Structural Design
The vehicle features a custom chassis that elevates the high-voltage battery pack by one and a half inches. With eight inches of ground clearance, the design improves the breakover angle for rough terrain. The structure uses powder-coated aluminum, while exposed fasteners are treated for 1,000-hour salt spray resistance to ensure long-term durability.
4Pricing and Market Positioning
Hoffman expects pricing to fall between the Slate Truck and the Tesla Cybertruck, potentially ranging from $26,400 to $77,000. While exact production figures are not finalized, the company aims to build approximately 100 units annually. Founder Geoffrey Hoffman is currently using industry events like SEMA to gauge specific consumer demand and preferences.
5Customization and Purchase Options
Customers will have two primary ways to acquire a Badger once sales commence. They can purchase a ready-made vehicle with a specific body configuration or opt for a kit that requires providing their own donor Tesla. Most interior and exterior components, including seats and roof panels, are designed to be fully removable.
6Range and Aerodynamic Factors
Due to its boxy, brick-like shape, the Badger will likely offer less range than the original donor Tesla models. However, the startup suggests that the vehicle's lighter weight might improve efficiency during urban driving. Plans are already in place to refine the aerodynamics of the vehicle starting in the first quarter of 2027.
7Company Background and Expertise
Hoffman is not new to the automotive conversion space, as its primary business involves converting classic British cars to electric power. Their portfolio includes iconic models such as the DeLorean DMC-12, the classic Volkswagen Beetle, and vintage Land Rovers. This history informs their current transition into modern Tesla-based modular vehicle manufacturing.
8Future Outlook and Impact
The Badger represents a niche but innovative approach to the circular economy within the electric vehicle sector. By extending the life of Tesla components, Hoffman provides a unique alternative for those seeking specialized utility vehicles. Future success depends on scaling production and maintaining the reliability of the transplanted Tesla software and hardware systems.
Original article: InsideEVs — Wisconsin Startup Hoffman Converts Tesla EVs Into Modular Vehicles