# RTV EURO AGD Pulls TV Republika Ads Following Controversial Krakow Coverage Major retailer withdraws advertising as business groups back decision amid public backlash. - **Source:** [Bankier.pl](https://www.bankier.pl) - **Published:** 2026-11-09 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/4e78cd80-e356-42d1-9f89-beaba49c8d1f ## Retailer Withdraws Advertising Support RTV EURO AGD has officially halted all advertising campaigns on Telewizja Republika. The company stated this decision stems from controversies regarding the station's reporting on the tragic events in Krakow on November 7. The retailer emphasized that its marketing activities must align with its core corporate values and brand reputation. ## Disputed Reporting on Krakow During the coverage, station head Tomasz Sakiewicz claimed police were absent from the scene, suggesting reserves were diverted to Warsaw. Visual evidence contradicted this, showing a police officer standing directly behind him. Critics argue this misinformation undermined public trust in law enforcement during an active security crisis involving casualties. ## Legal and Regulatory Scrutiny The Centrum club plans to file a defamation complaint against Sakiewicz under Article 212 of the Penal Code. Simultaneously, KRRiT chair Agnieszka Glapiak has launched formal investigative procedures following multiple public complaints. Minister of Culture Marta Cienkowska and Sejm Speaker Włodzimierz Czarzasty have also formally requested regulatory action and financial penalties. ## Business Sector Solidarity Five major business organizations, including the Federation of Polish Entrepreneurs and the Business Centre Club, issued a joint statement supporting RTV EURO AGD. They asserted that companies possess the fundamental right to choose advertising partners. These groups framed the withdrawal as an act of responsible business conduct and brand protection. ## Escalation to Public Boycott In response to the advertising withdrawal, Tomasz Sakiewicz utilized the X platform to call for a total boycott of RTV EURO AGD. He urged viewers to return purchased goods and actively discourage neighbors from using the retail chain. This move marks a significant escalation in the conflict between the broadcaster and advertisers. ## Regulatory Framework and Standards KRRiT member Professor Tadeusz Kowalski publicly urged the station to cease broadcasting content that threatens public safety. He cited Article 18 of the Radio and Television Act, which prohibits content endangering health or security. The regulator is currently awaiting official explanations and recordings from the broadcaster to complete its analysis. ## Impact on Media Responsibility The incident highlights the tension between media pluralism and the ethical responsibilities of broadcasters during national tragedies. Critics argue that the station's rhetoric turned a security incident into a political tool. The ongoing investigation will determine if the broadcast violated statutory requirements regarding the accuracy and safety of information. ## Future Implications for Advertisers This case underscores the growing pressure on corporations to vet their media partners for alignment with social values. As regulatory bodies review the station's conduct, the outcome may set a precedent for how Polish businesses manage reputational risks when their advertising placements become the center of intense public and political controversy. ## Sources covering this story - [Bankier.pl — RTV EURO AGD Pulls Ads from TV Republika Over Krakow Coverage](https://www.bankier.pl/wiadomosc/RTV-EURO-AGD-wycofuje-reklamy-z-TV-Republika-Sakiewicz-wzywa-do-bojkotu-firmy-9226336.html?utm_source=RSS&utm_medium=RSS&utm_campaign=Wiadomosci) - [TVN24 — RTV EURO AGD Faces Boycott Call After Pulling TV Republika Ads](https://tvn24.pl/biznes/z-kraju/rtv-euro-agd-wstrzymalo-reklamy-w-tv-republika-organizacje-przedsiebiorcow-zabieraja-glos-st9332990?source=rss) --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._