# How a 180-year-old news institution prepares for its next reinvention AP CEO discusses AI and the economics of trusted content. - **Source:** [McKinsey Insights](https://www.mckinsey.com/insights) - **Published:** 2026-07-10 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/4e979f10-8429-4e41-9307-c279ec23382b ## Digital Transformation of a Legacy Institution With 180 years of history, how is Associated Press preparing for the future with AI and digital technologies? CEO Daisy Veerasingham shares the strategies behind the institution's transformation. The challenges and opportunities facing traditional media are thoroughly examined. ## AI and News Production How is AP managing the integration of AI into its news production processes? The CEO emphasizes the importance of using AI correctly while underlining the need to preserve editorial independence. Balancing technology and human judgment is key. ## The Economics of Trusted Content How can the economic value of trusted news content be preserved in the digital age? AP is developing new business models to sustain quality content. Subscription systems and partnerships form the backbone of revenue models. ## The Importance of Editorial Independence CEO Veerasingham argues that preserving editorial independence is more important than preserving any particular business structure. AP's commitment to unbiased and reliable news is the foundation of its reputation, even during digital transformation. ## The Future of the Global News Network How will AP's global news network become more effective with AI and digital technologies? The CEO highlights how technology will speed up news distribution and expand coverage, but stresses the critical role of human oversight. ## Strategies for the Future How is AP preparing for the future news ecosystem? The CEO emphasizes the need to balance adopting innovative technologies with preserving traditional values. These strategies will ensure AP maintains its leadership position. ## Sources covering this story - https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/how-a-180-year-old-news-institution-prepares-for-its-next-reinvention — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._