Burger King and Walmart+ offer 40% discount for Royal Perks members
Limited-time deal provides Walmart+ at $7.77/month with streaming benefits included.
1Strategic partnership discount
Burger King and Walmart have partnered to offer Royal Perks members a 40% discount on Walmart+ subscriptions, reducing the monthly cost from $12.95 to $7.77. This limited-time offer runs through September 25 and is available only to new Walmart+ members. The deal represents significant savings compared to Amazon Prime's pricing. Members must sign up through Burger King's rewards program to access the promotion.
2Streaming benefits included
The discounted Walmart+ subscription includes access to either Peacock or Paramount+ streaming services, which normally cost $12.99 and $4.99 per month respectively. Users can switch between these platforms every 90 days. This makes the $7.77 monthly fee particularly valuable for streaming enthusiasts. The inclusion of streaming services creates additional value beyond Walmart+'s core delivery benefits.
3Additional membership perks
Beyond streaming, Walmart+ offers free next-day and two-day shipping, same-day delivery on orders over $35, and gas savings. Members also receive early access to sales and in-store benefits. These features position Walmart+ as a comprehensive alternative to Amazon Prime, which costs approximately twice as much. The Burger King deal makes these benefits more accessible to budget-conscious consumers.
4Simple redemption process
To claim the offer, users must first join Burger King's free Royal Perks program through their website or app. After registration, members can link their account to Walmart+ where the promo code is automatically applied. No complex steps or additional payments are required beyond the discounted subscription fee. The straightforward process lowers barriers to adoption.
5Competitive positioning
This promotion strategically positions Walmart+ as a more affordable alternative to Amazon Prime, undercutting its price by nearly half. The partnership leverages Burger King's existing rewards program to drive Walmart+ adoption. The timing coincides with rising subscription fatigue, offering consumers a way to consolidate services. The deal demonstrates creative collaboration between retail and food service brands.
6Limited eligibility criteria
The offer is exclusively available to new Walmart+ members, excluding current subscribers from benefiting. However, joining Burger King's Royal Perks program is free and requires only an email address. This creates a low barrier to entry for eligible consumers. The time-sensitive nature of the promotion encourages immediate action before the September 25 deadline.
7Value comparison
At $7.77 per month, the discounted Walmart+ subscription offers better value than standalone streaming services. Peacock Premium alone costs $12.99 monthly, making the bundled offer particularly attractive. When combined with shipping benefits and other perks, the effective savings become even more substantial. This creates a compelling proposition for cost-conscious consumers.
8Strategic implications
This partnership represents an innovative approach to customer acquisition, combining food service and retail subscriptions. It demonstrates how brands can leverage existing loyalty programs to drive adoption of complementary services. The deal may prompt similar collaborations across industries as companies seek creative ways to add value amidst economic pressures and subscription saturation.
Original article: Mashable — Burger King and Walmart+ offer 40% discount for Royal Perks members