# Shift Up Delays Project Spirits Reveal Until 2027 The Stellar Blade developer pushes back its next flagship title's announcement due to market competition. - **Source:** [VGC](https://www.videogameschronicle.com) - **Published:** 2026-11-10 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/4fcd5295-1baa-49e8-a73d-aaa166156256 ## Strategic Reveal Postponement Shift Up has officially announced that the reveal of its upcoming flagship title, Project Spirits, is delayed until 2027. Originally planned for late 2026, the studio decided to adjust its timeline to avoid competing with a crowded release schedule of major global titles, including the highly anticipated Grand Theft Auto 6. ## Partnership With Tencent The project is being developed under a significant publishing partnership with Tencent, established in November 2025. Through this agreement, Tencent Games’ global publishing brand, Level Infinite, will handle the worldwide release. The game is designed as a cross-platform title, aiming to reach players across PC, various consoles, and mobile devices simultaneously. ## Eastern Fantasy Inspiration Shift Up describes Project Spirits as a subculture cross-platform game that draws heavy inspiration from Eastern fantasy themes. The studio aims to create a distinctive experience that can compete directly with other major global subculture titles. Development is currently progressing smoothly, with the team focusing on achieving a high-quality, polished final product. ## Development Milestone Progress The studio recently completed a positive build evaluation, successfully meeting its internal development-stage milestones. This progress has encouraged the team to further raise the quality bar for the game. By leveraging their solid partnership with Tencent, Shift Up intends to maximize the title's impact and buzz among the global gaming community. ## Optimizing Market Attention The decision to delay the reveal is primarily driven by the desire to ensure the game receives maximum attention upon its announcement. Shift Up is currently reviewing the optimal timing to showcase the unique world and gameplay mechanics of Project Spirits, ensuring the reveal aligns with a period of lower market saturation. ## Stellar Blade Sequel Update Beyond Project Spirits, Shift Up provided a brief update on the sequel to its hit game, Stellar Blade, titled Blood Rain. Development is ongoing, with the studio prioritizing sufficient time to ensure the highest level of completeness. Information regarding this sequel will be disclosed in stages as development continues to move forward. ## Commitment to Quality Shift Up emphasizes that its primary goal remains delivering a product worthy of user anticipation. The studio is committed to presenting Project Spirits at the highest possible level of quality. By adjusting the reveal schedule, the developers hope to provide a more impactful introduction that reflects the game's ambitious design goals. ## Future Industry Outlook The delay highlights the intense competitive pressure within the gaming industry, where even established studios must carefully time their marketing efforts. By avoiding the release window of massive blockbusters, Shift Up aims to secure a dedicated space for its new intellectual property, ensuring that Project Spirits gains significant traction upon arrival. ## Sources covering this story - https://www.videogameschronicle.com/news/stellar-blade-studio-shift-up-says-it-wont-be-revealing-project-spirits-until-next-year/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._