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Haaland's World Cup souvenir: A taxidermied raccoon

Norwegian football star returned from US with a $750 peculiar keepsake.

Business Insider1 min

1Haaland's unusual souvenir

Norwegian football sensation Erling Haaland returned from the World Cup with a taxidermied raccoon purchased for $750. This unique keepsake came from Wild Bill's Western Store in Dallas, a family-owned business Haaland visited in early July according to the store's Instagram post.

2Store's big opportunity

Haaland's visit created unexpected publicity for Wild Bill's Western Store. The shop featured Haaland wearing a cowboy hat on their website homepage. The family business released a statement expressing how much such moments mean to them.

3Sold out products

The mounted raccoon holding a whiskey bottle that Haaland purchased quickly sold out. The store currently displays a 'inventory on the way' notice. Due to Haaland's influence and international demand, the store has begun offering global shipping.

4Social media phenomenon

Erling Haaland became one of the most talked-about players of this World Cup. With his blond man bun, funny facial expressions and goal-scoring ability, Haaland has become a social media phenomenon. Manchester City fans' 'Haaland (Ha Ha Ha)' chant went viral online.

5Fashion icon

Haaland makes headlines not just for his on-field performance but also his fashion choices. He's frequently photographed with luxury items like rare Hermès bags and Chanel cashmere beanies. His latest look featuring the taxidermied raccoon and Dolce Gabbana bag gained significant social media attention.

6Brand influence

Haaland's personal preferences significantly impact consumer behavior. This incident vividly demonstrates how a footballer's simple purchase can bring global visibility to a small family business. It showcases the power athletes' brand value holds over the retail sector.

Original article: Business Insider — Haaland'ın Dünya Kupası hatırası: Doldurulmuş rakun