# Prentis, Reid Hoffman and Mark Pincus' New AI Lab

In talks to raise $100 million in funding.

- **Source:** [TechCrunch](https://techcrunch.com)
- **Published:** 2026-07-24
- **Topic:** [Data & AI](https://brifing.si/c/data-ai)
- **Original article:** <https://techcrunch.com/2026/07/24/prentis-new-ai-lab-co-founded-by-reid-hoffman-mark-pincus-in-talks-to-raise-100m/>
- **On Brifing:** https://brifing.si/s/50a5e1bf-bdbf-4bf1-ac78-a909a0586127

## Founding of Prentis

Prentis is an AI research lab co-founded by Ritankar Das, Reid Hoffman, and Mark Pincus. Launched in April 2024, the company focuses on automating routine office workflows.

## Investment Talks

Prentis aims for a $1 billion valuation in a $100 million funding round. The company has signed $50 million contracts with clients in healthcare management and manufacturing sectors.

## Technological Superiority

Prentis' Hive-32B model outperforms competitors like OpenAI and Anthropic. It excels in tests like WindowsAgentArena and ScreenSpot-v2.

## Cost Advantage

Prentis operates at 10 times lower cost per task compared to rivals. This offers a more economical solution for daily workflows.

## Competitive Landscape

In a market crowded with competitors like Anthropic, OpenAI, and Thinking Machines Lab, Prentis emphasizes office automation.

## Future Plans

Prentis aims to surpass coding as AI's biggest use case. The company is rapidly growing and seeking new investments to achieve this goal.

## Sources covering this story

- https://techcrunch.com/2026/07/24/prentis-new-ai-lab-co-founded-by-reid-hoffman-mark-pincus-in-talks-to-raise-100m/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._