# Apple Launches Touchscreen MacBook Pro With Record High Pricing Fully configured 16-inch MacBook Pro reaches $14,549 due to massive storage upgrades. - **Source:** [The Verge (theverge.com)](https://www.theverge.com) - **Published:** 2026-10-28 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/50a7023d-0be9-4108-847e-d5cffd32d4a7 ## New Touchscreen MacBook Launch Apple officially unveiled its latest MacBook Pro lineup featuring integrated touchscreen capabilities and advanced OLED display technology. This launch represents a significant shift in the company's laptop hardware strategy. The base models for the 14-inch and 16-inch versions start at $2,899 and $3,399 respectively, marking the entry point for this new generation. ## Record High Configuration Costs The maximum possible configuration for the 16-inch MacBook Pro reaches an unprecedented $14,549. This price point is $4,400 higher than the fully specced version of the previous MacBook Pro iteration. Such extreme pricing highlights the premium nature of the latest hardware options offered by Apple to its professional user base. ## Core Hardware Specifications These premium configurations are powered by the M5 Max chip, featuring an 18-core CPU and a 40-core GPU. Users can further customize their machines with $150 nano-texture glass and 128GB of memory, which adds $2,000 to the total. These components are designed to meet the high-performance demands of professional creative and technical workflows. ## The 16TB Storage Premium The primary driver behind the $14,549 price tag is the new 16TB storage option, which adds $7,000 to the total cost. This massive storage capacity is currently impacted by an ongoing industry-wide memory shortage. Consequently, storage has become the most significant budget-breaking factor for users seeking the absolute maximum hardware specifications available today. ## Comparative Price Analysis When comparing the new 16-inch model to its predecessor, the price difference is stark. The previous generation topped out at $10,149 for a fully configured machine. If users opt for the 8TB storage configuration instead of the 16TB version, the new model costs $10,549, which is only $400 more than the previous generation. ## Strategic Hardware Positioning Apple continues to utilize a modular pricing strategy that allows power users to scale their hardware significantly beyond standard retail configurations. By offering high-capacity storage and advanced display tech, the company targets niche professional segments. This approach effectively segments the market between standard users and those requiring extreme local storage and processing. ## Supply Chain and Memory The current memory shortage is directly influencing the pricing structure of these high-end MacBook Pro units. By passing these costs to the consumer, Apple maintains its margins while providing cutting-edge storage capacities. This dynamic illustrates how global supply chain constraints for high-density flash memory directly impact the final retail price of consumer electronics. ## Future Market Implications The introduction of a $14,549 laptop signals a shift in how professional hardware is valued and priced in the market. As touchscreen integration becomes standard, the focus shifts toward storage and memory scalability. Industry observers should monitor if this pricing model becomes the new benchmark for high-end mobile computing and professional workstation hardware. ## Sources covering this story - https://www.theverge.com/tech/1021308/apple-touchscreen-macbook-pro-proled-xdr-fully-specced — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._