Soulful Sage Named Dulux Colour of the Year 2027
The soft sage green hue reflects a desire to 'Live Lightly'.
1Dulux Reveals 2027 Colour of the Year
Dulux has announced Soulful Sage, a soft shade of sage green, as its Colour of the Year for 2027. This annual tradition, followed by major paint brands, sets the tone for upcoming colour trends. Soulful Sage was chosen for its calming and soothing qualities, reflecting a desire for tranquility in modern living spaces.
2Sage Green’s Rising Popularity
Sage green has been a favourite in interior design for several years, particularly in bedrooms. Its 'new neutral' quality and calming effect have made it a go-to choice for creating serene environments. Despite its enduring popularity, some expected it to fade, but Dulux’s selection suggests a resurgence.
3Expert Insights on Soulful Sage
Marianne Shillingford, Dulux’s creative director, explains that green is instinctively associated with nature and new growth. Soulful Sage captures the brand’s theme of 'Live Lightly,' aiming to create spaces that counterbalance the heaviness of modern life. This choice aligns with biophilic design principles.
4The Concept of 'Live Lightly'
Dulux’s 'Live Lightly' theme reflects the need for homes to provide a counterbalance to busy lives and information overload. The brand envisions spaces where people can switch off, reconnect, and find moments of joy. Soulful Sage embodies this vision, offering a fresh and soothing atmosphere.
5Comparison to Previous Years
In 2026, Dulux selected three shades of blue as its Colours of the Year, emphasizing familiarity and biological rhythms. Soulful Sage continues this trend of choosing hues that resonate deeply with human emotions and natural environments, reinforcing the enduring appeal of nature-inspired colours.
6Biophilic Design’s Lasting Influence
Biophilic design, which gained popularity during the COVID-19 lockdowns, remains a dominant trend. Nature-inspired hues like Soulful Sage continue to dominate interior design, reflecting a desire to bring the outdoors inside and create calming, restorative spaces.
7Public Reception of Soulful Sage
Reactions to Soulful Sage have been mixed, with some embracing its calming qualities and others seeking bolder alternatives. Dulux’s choice reflects broader societal shifts towards mindfulness and sustainability, making it a timely selection for 2027.
8The Future of Colour Trends
Dulux’s selection of Soulful Sage underscores the enduring influence of nature-inspired hues in interior design. As lifestyles become increasingly hectic, colours that promote calm and connection will remain central to shaping future trends in home decor.
Original article: Latest from Ideal Home in News — Soulful Sage Named Dulux Colour of the Year 2027