# Soulful Sage Named Dulux Colour of the Year 2027

The soft sage green hue reflects a desire to 'Live Lightly'.

- **Source:** [Latest from Ideal Home in News](https://brifing.si/source/02eb50e1-30c6-4c23-9764-bbec266c1242)
- **Published:** 2026-09-09
- **Topic:** [Design & UX](https://brifing.si/c/design)
- **Original article:** <https://www.idealhome.co.uk/all-rooms/dulux-colour-of-the-year-2027-soulful-sage>
- **On Brifing:** https://brifing.si/s/50ae9126-d118-4290-980c-b3adaabcab7f

## Dulux Reveals 2027 Colour of the Year

Dulux has announced Soulful Sage, a soft shade of sage green, as its Colour of the Year for 2027. This annual tradition, followed by major paint brands, sets the tone for upcoming colour trends. Soulful Sage was chosen for its calming and soothing qualities, reflecting a desire for tranquility in modern living spaces.

## Sage Green’s Rising Popularity

Sage green has been a favourite in interior design for several years, particularly in bedrooms. Its 'new neutral' quality and calming effect have made it a go-to choice for creating serene environments. Despite its enduring popularity, some expected it to fade, but Dulux’s selection suggests a resurgence.

## Expert Insights on Soulful Sage

Marianne Shillingford, Dulux’s creative director, explains that green is instinctively associated with nature and new growth. Soulful Sage captures the brand’s theme of 'Live Lightly,' aiming to create spaces that counterbalance the heaviness of modern life. This choice aligns with biophilic design principles.

## The Concept of 'Live Lightly'

Dulux’s 'Live Lightly' theme reflects the need for homes to provide a counterbalance to busy lives and information overload. The brand envisions spaces where people can switch off, reconnect, and find moments of joy. Soulful Sage embodies this vision, offering a fresh and soothing atmosphere.

## Comparison to Previous Years

In 2026, Dulux selected three shades of blue as its Colours of the Year, emphasizing familiarity and biological rhythms. Soulful Sage continues this trend of choosing hues that resonate deeply with human emotions and natural environments, reinforcing the enduring appeal of nature-inspired colours.

## Biophilic Design’s Lasting Influence

Biophilic design, which gained popularity during the COVID-19 lockdowns, remains a dominant trend. Nature-inspired hues like Soulful Sage continue to dominate interior design, reflecting a desire to bring the outdoors inside and create calming, restorative spaces.

## Public Reception of Soulful Sage

Reactions to Soulful Sage have been mixed, with some embracing its calming qualities and others seeking bolder alternatives. Dulux’s choice reflects broader societal shifts towards mindfulness and sustainability, making it a timely selection for 2027.

## The Future of Colour Trends

Dulux’s selection of Soulful Sage underscores the enduring influence of nature-inspired hues in interior design. As lifestyles become increasingly hectic, colours that promote calm and connection will remain central to shaping future trends in home decor.

## Sources covering this story

- https://www.idealhome.co.uk/all-rooms/dulux-colour-of-the-year-2027-soulful-sage — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._