# Bad news for your wallet: Qualcomm's chip price hike will make phones more expensive Android phone prices to see double-digit increases starting September 2026. - **Source:** [Latest from Android Central](https://brifing.si/source/c01c90da-6cf6-4b63-a76b-3d38df0e8324) - **Published:** 2026-07-27 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/5157a1f2-e346-42a3-995a-2452fcf6e1b7 ## Smartphone price increase trend Smartphone prices have shown a steady upward trend throughout 2024. While Samsung increased prices for its Galaxy Z8 series, Google's upcoming Pixel 11 series is also expected to launch with higher price tags than its predecessor. The primary reason for these increases is attributed to the ongoing RAM price crisis affecting the entire industry. Sector analysts point out that supply-demand imbalance in memory chips is driving prices up. Even budget segment models are being affected by this inflationary pressure. ## Qualcomm's chip price hike decision According to Bloomberg's report, Qualcomm has informed manufacturers that it will implement double-digit percentage increases in chipset prices starting September 2026. The company stated it can no longer absorb rising production costs and will pass these costs to partners. This decision will directly impact major brands using Snapdragon processors like Samsung, OnePlus and Xiaomi. Given Qualcomm's market share, this move is expected to shake the entire Android ecosystem. ## Manufacturers' cost pressure The chip price increase means additional costs for smartphone manufacturers. Every component cost hike eventually gets passed to consumers. The increases are expected to be more noticeable in mid-range and flagship models. Manufacturers might simplify package contents or limit certain features to balance cost increases. However, the rise in core hardware costs appears inevitable. ## Impact on consumers New Android models launching in late 2026 and 2027 are predicted to be more expensive than current equivalent models. Experts note consumers will feel the price hikes even during sales events like Black Friday. Due to higher MSRPs, discount percentages are expected to be lower compared to previous years. This situation will particularly challenge users who upgrade every 2-3 years. ## Domino effect in the industry Qualcomm's move will affect not just smartphone makers but the entire supply chain. Rising chip production costs might force other semiconductor manufacturers to take similar steps. This creates price increase risks for tablets and other smart devices too. Industry analysts warn these supply chain tensions could continue through 2027. ## Manufacturers seeking alternatives Some manufacturers looking to reduce Qualcomm dependence might turn to alternative chip suppliers like MediaTek. Samsung may use its Exynos processors in more models. However, such transitions are expected to take time for technical compatibility and software support. Long-term, manufacturers are likely to invest more in chip design capabilities. ## Changing consumer behavior Price increases may lead consumers to keep their current devices longer. The used phone market is expected to grow, along with increased demand for repair services. Manufacturers might respond by extending software update support. Subscription-based phone usage models could also gain popularity. ## Industry future and recommendations Cost pressures in the semiconductor industry could slow smartphone market growth. For consumers, buying now based on needs might be the wisest approach. Experts suggest the period before summer 2026 might offer the last good opportunities. Manufacturers will need to develop cost optimization and value-focused product strategies. ## Sources covering this story - https://www.androidcentral.com/phones/qualcomm/qualcomms-chip-prices-are-going-up-double-digits — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._