# Base's social focus strategy led to market share decline Jesse Pollak admits wrong strategy caused Base to lag in financial applications - **Source:** [Cointelegraph.com News](https://brifing.si/source/2e81e982-0137-4db0-8ac2-351f37085775) - **Published:** 2026-07-16 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/517a336c-1131-4860-ae4e-0c8441514e60 ## Strategy misstep admission Base creator Jesse Pollak acknowledged their emphasis on social apps was a wrong strategy. This caused them to fall behind competitors in areas like prediction markets and perpetual futures. ## Market share data Data shows Base's prediction market Limitless accounted for just 0.5% of total market volume. Perpetual DEX Avantis ranked 18th in 30-day trading volume according to DefiLlama. ## Strategic pivot Base will now focus on financial applications instead of social products. Trading, payments and AI agents are prioritized areas. This shift continues the strategic redirection started in February. ## Coinbase intervention Pollak announced transferring Base App leadership back to Coinbase. Coinbase CEO Brian Armstrong had also admitted content coins failed, prompting the company's strategic shift earlier this year. ## New technology steps Base activated its B20 token standard on mainnet, preparing infrastructure for stablecoins and tokenized assets. AI agent economy development is also a key part of their 2026 roadmap. ## Global finance vision Pollak stated their goal to make Base the leading blockchain for global finance. He emphasized their ambition to become the platform where the world's money settles in the coming century. ## Sources covering this story - https://cointelegraph.com/news/bases-social-bet-left-it-trailing-in-prediction-markets-and-perps-pollak?utm_source=rss_feed&utm_medium=rss&utm_campaign=rss_partner_inbound — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._