# CEO John Ternus Faces First Apple Earnings Test Amid Rising Memory Costs Investors scrutinize Apple's holiday outlook and AI strategy as hardware costs impact profit margins. - **Source:** [mint - companies](https://www.livemint.com/rss/companies) - **Published:** 2026-11-02 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/517ebd81-c309-4231-b083-af39848672c3 ## Ternus Takes The Reins John Ternus hosts his inaugural earnings call as Apple CEO this Monday following his September transition from Tim Cook. Investors are closely monitoring his leadership, specifically regarding the company's ability to navigate rising memory chip costs. This transition occurs during a critical fiscal period marked by significant new hardware product launches. ## Financial Growth Projections Analysts project July-September revenue to reach $113.39 billion, representing an 11% increase. Net profit is expected to rise 6% to $29.04 billion, though analysts warn this could be the weakest growth in six quarters. These figures reflect the ongoing pressure from increased memory chip costs impacting the company's overall bottom line. ## Hardware Innovation Challenges Ternus has overseen the launch of Apple's first foldable phone, the iPhone Duo, alongside new smart home hubs and touch-screen laptops. While the $1,999 Duo sold out rapidly, early reports of screen cracks and display lines have emerged. Apple is currently managing replacement requests while navigating significant supply chain delivery delays. ## AI Strategy and Siri Apple is positioning its AI systems toward everyday users, emphasizing trust and privacy over the frontier models favored by Silicon Valley insiders. Investors are seeking clarity on how these AI offerings, including the revamped Siri, will integrate into the ecosystem. There is also interest in potential revenue from third-party AI agents. ## Services Business Slowdown The services division is expected to grow by nearly 10% to $31.56 billion, marking its slowest pace in over three years. This deceleration has caused investor concern following a long period of rapid expansion. The company's future AI integration strategy remains a key factor in potentially revitalizing this critical revenue stream. ## iPhone Sales Performance iPhone sales are projected to climb 15% to $56.54 billion, a deceleration from the 22% growth seen in the previous quarter. These results include only nine days of sales for the new iPhone 18 Pro models. The holiday quarter will be the first to fully reflect the market impact of the iPhone Duo. ## Market Position and Sentiment Apple shares have outperformed major tech rivals like Microsoft and Meta with a 27% rise this year. Investors have favored Apple's cautious approach to AI infrastructure spending compared to competitors. However, the upcoming earnings call will test whether this defensive strategy can sustain momentum against rising operational costs and competition. ## Critical Outlook Factors The primary test for Ternus lies in the holiday-quarter forecast and his ability to manage hardware supply constraints. With Bank of America estimating 79-day delivery waits for the Duo, operational efficiency is paramount. Investors will prioritize his commentary on AI monetization and how the company plans to offset persistent memory chip expenses. ## Sources covering this story - https://www.livemint.com/companies/apples-new-ceo-ternus-to-face-first-earnings-test-as-memory-costs-surge-11793595694349.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._