# Binance Celebrates 9th Anniversary with 323M Users and Traditional Finance Expansion

The crypto giant continues global growth by venturing into traditional financial products.

- **Source:** [CryptoPotato](https://brifing.si/source/bd22636b-ec8d-42a8-8cca-1937c50e0f6c)
- **Published:** 2026-07-14
- **Topic:** [Finance](https://brifing.si/c/finance)
- **Original article:** <https://cryptopotato.com/binance-marks-ninth-anniversary-with-323-million-users-and-expansion-beyond-crypto/>
- **On Brifing:** https://brifing.si/s/5243e213-0469-4092-bd5c-508a6516809d

## Global Crypto Leadership

Binance reached 323 million registered users across 100+ countries on its 9th anniversary, representing 43% of global crypto holders. Starting with 6 million users in 2017, its growth mirrors the expansion of the cryptocurrency ecosystem worldwide.

## Growth Despite Market Conditions

User base grew 7% and institutional users increased 9% in H1 2026. Trading volume added $11.4 trillion, reaching $156 trillion total. This performance demonstrates platform resilience amid fluctuating market conditions.

## Traditional Finance Foray

Monthly trading volume for traditional finance products has exceeded $80 billion since March. The June-launched stock trading feature accumulated $1 billion AUM in 30 days, proving the success of strategic diversification beyond crypto.

## Rapid Adoption of Tokenized Assets

bStocks tokenized US equities gathered $100 million AUM within two weeks of launch, with 47% trading occurring outside US market hours. This product enables cross-border investment opportunities around the clock.

## Dual CEOs' Vision

Yi He and Richard Teng outlined plans to serve retail and institutional users through expanded financial products. They emphasized how stocks and tokenized assets align with Binance's mission to improve global market accessibility.

## Regulations and Industry Future

Binance's milestone coincides with evolving regulations in major markets. Increasing institutional participation and traditional finance integrations mark significant steps in the crypto industry's maturation process.

## Sources covering this story

- https://cryptopotato.com/binance-marks-ninth-anniversary-with-323-million-users-and-expansion-beyond-crypto/ — 

---

_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._