# Why Is Samsung Galaxy Z Fold 8 Cheaper in Korea?

Samsung CEO explains the reason behind the price difference.

- **Source:** [Android Authority](https://brifing.si/source/01374d39-7ab2-4795-8e0a-444a0e7b4327)
- **Published:** 2026-07-23
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.androidauthority.com/galaxy-z-fold-8-korean-price-explanation-3690710/>
- **On Brifing:** https://brifing.si/s/5277d1a5-8cca-4809-85f6-52f86fb612b3

## Galaxy Z Fold 8 Price Gap

Samsung's Galaxy Z Fold 8 series launched at significantly lower prices in Korea compared to the US and Europe. This disparity sparked curiosity among consumers and analysts.

## CEO TM Roh's Explanation

Samsung CEO TM Roh stated that the lower prices in Korea serve as a foundation to strengthen the brand's global competitiveness. This strategy aims to bolster the Korean market.

## Importance of the Korean Market

Roh described the Korean market as a critical element for Samsung's global success. Lower prices enhance accessibility for local consumers while boosting brand loyalty.

## Pricing Strategy

Samsung's pricing policy in Korea aims to secure a competitive advantage in the global market. This approach strengthens the brand's local and international positioning.

## Consumer Reactions

Consumers in the US and Europe were surprised by the lower prices in Korea. This situation may prompt Samsung to reevaluate its pricing policies.

## Brand Competitive Edge

Samsung's affordable prices in Korea are part of a strategy to enhance the Galaxy brand's global competitiveness. This move aims to solidify the brand's leadership.

## Sources covering this story

- https://www.androidauthority.com/galaxy-z-fold-8-korean-price-explanation-3690710/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._