iPhone 18 Pro pre-orders may start later than usual
Apple might shift the pre-order date from September 11 to September 12 for the new iPhone model.
1iPhone 18 Pro launch date
Apple announced that the iPhone 18 Pro will be unveiled on September 9, 2026. According to the company's traditional iPhone launch schedule, pre-orders usually open on the Friday of the same week. This year, pre-orders might start on Saturday, September 12 instead of Friday, September 11. The change is reportedly due to the 25th anniversary of the 9/11 attacks.
2Historical context of date changes
Apple has previously adjusted pre-order dates that coincided with September 11. In 2015, iPhone 6s pre-orders were moved from September 11 Friday to September 12 Saturday. The company is expected to show similar sensitivity this year. The date change aligns with Apple's approach to social responsibility and commemorative events.
3Changes in pre-order time
German tech site Macwelt, citing a reliable source, reports that iPhone 18 Pro pre-orders will not only change in date but also in time. Normally starting at 5 AM PT, pre-orders will reportedly begin at midnight PT this year. This change will create significant timing differences for consumers in Europe and Asia.
4Source reliability
Macwelt's earlier incorrect report about iPhone 17e's release date raises questions about the source's reliability. However, the September 12 date seems likely to be accurate. The time change is less certain. With less than two weeks until Apple's official announcement, details will soon be clarified.
5Apple's launch calendar
Apple has standardized September's second week for new iPhone launches in recent years. Pre-orders typically start two days after the announcement, with deliveries beginning a week later. This routine shapes consumer expectations. Any schedule changes could affect consumer behavior and market analysis.
6September 11 in tech industry
September 11 remains a sensitive date in the U.S., with many companies avoiding special campaigns or launches. Apple's 2015 decision reflected this sensitivity. The 25th anniversary in 2026 is expected to heighten this awareness. Other companies in the sector might take similar precautions during this period.
7Consumer impacts
Moving pre-orders to Saturday could benefit working professionals who struggle with Friday work commitments. However, the midnight PT start time might pose challenges for some consumers. Apple's decision might aim to balance global market needs, considering different time zones and consumer habits worldwide.
8Industry significance
Apple's pre-order schedule change goes beyond a simple date shift. It demonstrates the company's attention to social events and could set an example for how tech giants should approach societal sensitivities. Moreover, schedule changes for a flagship product like iPhone can have ripple effects across the entire industry.
Original article: 9to5Mac — iPhone 18 Pro ön siparişleri alışılagelenden geç başlayabilir