# Lenskart's Meller sunglasses could be the Ray-Ban of the future Jefferies highlights Lenskart's potential to become a global brand. - **Source:** [Economic Times](https://brifing.si/source/37791137-c35a-4ffe-b6a9-fe103afc9e48) - **Published:** 2026-08-13 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/54965824-ab0a-41bf-a176-fece430df776 ## Lenskart's performance excites investors Lenskart delivered strong results in Q1 2026, with significant profit growth and revenue expansion. Improving margins indicate operational efficiency gains. These results have reinforced brokerages' confidence in the company. Wall Street giants like Jefferies are publishing optimistic forecasts about Lenskart's future trajectory. ## Meller collection poised to become global brand Jefferies analysts suggest Lenskart's Meller sunglasses could become 'the Ray-Ban of the future.' The collection stands out with its premium design and quality. It aims to increase brand recognition in the global retail market. This move could fuel growth not just in India but internationally as well. ## International expansion strategy Lenskart is preparing to enter overseas markets. The company plans to open stores in the Middle East and Southeast Asia. This expansion will help diversify revenue streams. Jefferies notes international operations could enhance the company's valuation. A significant step is being taken toward becoming a global brand. ## Premiumization trend boosting profitability Lenskart is expanding its product portfolio in the premium segment. Higher-priced products like Meller increase average order value. This strategy boosts revenue per customer while improving profit margins. The company aims to capture more share in the luxury eyewear market. Premiumization could be key to long-term growth. ## Retail network expansion Lenskart continues to grow its physical presence. New store openings across India are increasing market reach. Its omnichannel strategy serves both online and offline customers. Growing store count enhances brand awareness and sales. The retail network now extends to rural areas as well. ## Growing investor confidence Brokerage firms are bullish on Lenskart shares. Jefferies' positive report has sparked investor interest. IPO expectations are adding to market excitement. Institutional investors are evaluating the growth potential. Consistent financial performance continues to build trust. ## Competitive eyewear market Lenskart competes with global eyewear giants. It shows more aggressive growth compared to players like Luxottica and Essilor. The company differentiates through price advantage and fast delivery. Its leadership in online sales helps maintain market share. The Meller series competes directly in the premium segment. ## Future outlook and valuation Analysts focus on Lenskart's long-term growth potential. International expansion and premiumization could increase company valuation. Meller's potential to become a global brand excites investors. Improving financial metrics support sustainable growth. Lenskart is on its way to becoming Asia's eyewear powerhouse. ## Sources covering this story - https://economictimes.indiatimes.com/markets/stocks/news/lenskarts-meller-sunglasses-are-ray-ban-of-the-future-says-jefferies-heres-why-wall-street-giant-is-bullish/articleshow/133203250.cms — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._