# iPhone 18 Pro price increase and its reasons Details of the expected significant price hike for new iPhone models - **Source:** [9to5Mac](https://brifing.si/source/59447403-ce5b-427c-8132-8614f549929a) - **Published:** 2026-08-06 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/54cda6f9-2ed4-4132-bbcb-0a917e0756d8 ## Expected features of iPhone 18 Pro Apple's new iPhone 18 Pro series is expected to be announced next month. The model will include significant upgrades like the A20 Pro chip, advanced camera system, and TSMC's 2-nanometer technology. These enhancements are anticipated to increase the device's cost. The new camera system is predicted to be 50% more expensive than the previous model's. ## Main reasons for the price increase Global shortages in RAM and storage components have significantly increased Apple's supply costs. CEO Tim Cook described this situation as a 'hundred-year flood in memory pricing.' Additionally, the high production cost of the new A20 Pro chip and the complexity of TSMC's 2nm technology contribute to the price hike. Combined, these factors make a price increase inevitable. ## Analysts' price predictions Analyst Jeff Pu forecasts that iPhone 18 Pro models will see a $250-$300 price increase. Research by Wall Street Journal and TechInsights suggests the starting price will be at least $1,299. Some estimates indicate this figure could reach $1,399. JP Morgan analysts argue Apple might balance the increase by saving on other components. ## Changes in profit margins TechInsights research revealed iPhone 17 Pro had a 47% profit margin. To maintain the same margin, Apple would need to price iPhone 18 Pro at $1,371. However, due to the company's standardized pricing policy, the starting price will likely be $1,299, providing a 44% profit margin. The new camera system isn't included in these calculations. ## Industry experts' opinions Bloomberg analyst Mark Gurman stated he has 'absolutely no doubt' Apple will raise iPhone prices. Gurman predicts an increase of $100-$200. Supply chain analyst Ming-Chi Kuo emphasizes the new camera system will cost 50% more. This strengthens the possibility of the price reaching $1,399 or higher. ## Previous price increases Apple implemented significant price hikes for MacBook and iPad models this summer, though the iPhone series remained unaffected. Now it seems certain the iPhone 18 Pro will be more expensive than its predecessor. The company might consider $100-$200 increases similar to those applied to Macs and iPads. This makes consumer reactions particularly interesting. ## Impact on consumers A potential $300 price increase would further position the iPhone in the luxury product category. This hike is expected to negatively affect sales, especially in developing markets. On the other hand, it could help Apple maintain its position against high-end competitors. How consumers will react remains the biggest question. ## Industry-wide trends Rising component costs are challenging smartphone manufacturers across the industry. Apple's decision to pass these costs to consumers could set a precedent for other players. Competitors in the premium segment are expected to implement similar price increases. This situation might lead to general price inflation in the consumer electronics market. ## Sources covering this story - https://9to5mac.com/2026/08/06/iphone-18-pro-price-heres-how-much-more-it-could-cost/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._