# Tallinn Industry Market Shifts Focus to Basics, IP, and Gaming The 25th Industry@Tallinn Baltic Event prioritizes distribution and IP over AI trends. - **Source:** [The Hollywood Reporter](https://www.hollywoodreporter.com) - **Published:** 2026-11-10 - **Topic:** [entertainment](https://brifing.si/c/entertainment) - **Original article:** - **On Brifing:** https://brifing.si/s/551e73e4-9fa5-4bac-8576-ff14ea268c7a ## Market Strategy Shift The 25th Industry@Tallinn Baltic Event returns with a strategic pivot toward foundational industry practices. After years of focusing on financing and AI, organizers are emphasizing distribution, sales, and digital marketing. This shift aims to provide producers with practical tools to increase film visibility and reach audiences in a challenging market. ## Reduced AI Emphasis While Tallinn has been a hub for AI discussions over the past five years, the current edition features a scaled-back agenda regarding artificial intelligence. The event will host the final module of the Mastering AI for European Film Professionals course, supported by Creative Europe MEDIA, marking the conclusion of this specific training initiative. ## Gaming Sector Revival Gaming returns to the spotlight after a decade-long hiatus from the program. Sessions will explore the differences in storytelling and financing between films and interactive media. Organizers encourage filmmakers to diversify their portfolios by integrating gaming elements, noting that production companies need to avoid relying on a single revenue stream. ## Intellectual Property Focus Protecting and developing intellectual property remains a recurring theme throughout the market. Dedicated sessions will guide creators on adapting books and managing rights effectively. The goal is to ensure filmmakers retain control over their work while navigating the complexities of modern adaptation and the preservation of creative assets across various platforms. ## Diverse Industry Programming The market features extensive project showcases, including the Baltic Event Co-Production Market with 15 titles and a Script Pool featuring five selected scripts. Additionally, the Works in Progress program will present 16 projects across three categories. These sessions are designed to connect filmmakers with sales agents and potential festival premiere opportunities. ## Regional and Youth Focus The event highlights Baltic talent, which accounts for approximately 40 percent of attendees seeking regional partnerships. Furthermore, the Just Film Industry Days return to address content for children and youth. The program also introduces a Basque focus, showcasing regional funding schemes and tax incentives to support the next generation of filmmakers. ## High-Profile Industry Guests Christopher Hampton, the two-time Oscar-winning screenwriter, will lead a masterclass on the art of adaptation as the jury president. Other notable industry figures, including casting director Yngvill Kolset Haga and cinematographer Julio Macat, will participate in sessions. The event also features the international premiere of the final season of Babylon Berlin. ## Professional Development Impact Beyond specific sessions, the Discovery Campus will host 24 rising professionals from 17 countries to foster career growth. By balancing practical business training with creative inspiration, the market aims to equip both emerging and established professionals. This holistic approach ensures participants leave with actionable insights for their upcoming film and television projects. ## Sources covering this story - https://www.hollywoodreporter.com/business/business-news/industry-tallinn-baltic-event-2026-program-preview-games-ip-1236749433/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._