# Kodak EC35: A Cheap and Simple Film Camera Reto Project announces its new $35 film camera. - **Source:** [The Verge](https://www.theverge.com) - **Published:** 2026-07-19 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/55cf8c63-5aa6-46a2-9e9f-50557731c8f4 ## Introduction Reto Project has launched a new film camera, the EC35, under the Kodak brand. Priced at $34.99, this camera offers an affordable option for photography enthusiasts. The EC35 stands out with its simple design and ease of use. ## Design and Features The Kodak EC35 comes with basic features like a 25mm acrylic lens, fixed f/10 aperture, and 1/100 shutter speed. The manual wind and rewind mechanism provides a more traditional experience. The built-in automatic flash adds a unique aesthetic. ## Color Options The EC35 is available in a variety of colors, including butter yellow, lavender, powder blue, blush pink, and avocado green. The lens cover is slightly darker than the rest of the camera body, creating a nice contrast. ## Ease of Use This camera is designed to be incredibly simple to use, with no need for complex settings. It lacks features like double exposure or zone focusing. The sliding lens cover is reminiscent of the Olympus Stylus / Mju series. ## Target Audience The EC35 is ideal for beginners in film photography or those looking for an affordable secondary camera. Its simplicity and colorful design may appeal to younger users. ## Conclusion The Kodak EC35 aims to make film photography more accessible. With its affordable price and straightforward operation, it could be a perfect starting point for those interested in this medium. ## Sources covering this story - https://www.theverge.com/gadgets/967687/kodak-ec35-point-and-shoot-film-camera — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._